Executive Development Programme in PR for Sustainable Business
-- ViewingNowThe Executive Development Programme in PR for Sustainable Business is a certificate course designed to empower professionals with the skills to drive sustainable business practices through effective Public Relations. This program underscores the growing importance of sustainability in today's business landscape, making it a valuable asset for career advancement.
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โข Strategic Public Relations: Understanding the role of PR in sustainable business, developing PR strategies for sustainable goals, reputation management, crisis communication.
โข Corporate Social Responsibility (CSR) & Sustainability: The relationship between CSR and sustainability, integrating CSR into PR strategies, communicating CSR initiatives effectively.
โข Sustainability Reporting: The importance of transparency, global reporting initiatives, best practices in sustainability reporting, engaging stakeholders through reporting.
โข Stakeholder Engagement: Identifying key stakeholders, engaging with stakeholders on sustainability issues, managing stakeholder expectations and perceptions.
โข Sustainable Branding & Marketing: Building a sustainable brand, integrating sustainability into marketing communication strategies, greenwashing vs. genuine sustainability communication.
โข Digital PR for Sustainability: Leveraging digital channels for PR in sustainable business, social media strategies for sustainability, using digital tools for stakeholder engagement.
โข Measurement & Evaluation: Setting PR objectives for sustainable business, measuring the impact of PR campaigns, evaluating the effectiveness of sustainability communication.
โข Ethics in PR for Sustainable Business: Ethical considerations in PR for sustainability, maintaining integrity in sustainability communication, dealing with ethical dilemmas.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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