Professional Certificate in Social Media Ad Campaign Tracking

Name: Professional Certificate in Social Media Ad Campaign Tracking
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The Professional Certificate in Social Media Ad Campaign Tracking is a crucial course designed to meet the growing industry demand for experts who can effectively track and analyze social media ad campaigns. This certificate course emphasizes the importance of data-driven decision-making in social media marketing, providing learners with essential skills to advance their careers.

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AboutThisCourse

By enrolling in this course, learners will gain hands-on experience with industry-standard tools for tracking and analyzing social media ad campaigns. They will understand the key performance indicators (KPIs) and metrics used to evaluate campaign success, as well as learn how to interpret and present data to inform strategic decisions. These skills are highly sought after by employers, making this course an excellent choice for professionals looking to enhance their social media marketing expertise and stand out in a competitive job market.

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CourseDetails

• Unit 1: Introduction to Social Media Ad Campaign Tracking
• Unit 2: Understanding Key Performance Indicators (KPIs) in Social Media Advertising
• Unit 3: Setting Up and Implementing Tracking Pixels for Social Media Platforms
• Unit 4: Utilizing UTM Parameters for Comprehensive Campaign Tracking
• Unit 5: Leveraging Google Analytics for Social Media Ad Campaign Analysis
• Unit 6: Interpreting Social Media Ad Campaign Data for Insights and Optimization
• Unit 7: Best Practices for A/B Testing in Social Media Ad Campaigns
• Unit 8: Advanced Techniques in Social Media Ad Campaign Tracking
• Unit 9: Troubleshooting Common Issues in Social Media Ad Campaign Tracking
• Unit 10: Staying Updated with the Latest Trends and Developments in Social Media Ad Campaign Tracking

CareerPath

The Professional Certificate in Social Media Ad Campaign Tracking is a valuable credential in today's digital marketing landscape. The UK job market is experiencing a growing demand for professionals skilled in tracking social media ad campaigns. The primary roles associated with this certificate include: 1. **Social Media Manager**: These professionals oversee a company's overall social media strategy and campaigns. They are responsible for creating engaging content, managing the brand's online presence, and analyzing performance metrics. 2. **Social Media Advertising Specialist**: Focusing on paid social media campaigns, these experts create, manage, and optimize ad campaigns to generate leads and increase brand awareness. 3. **Content Curator**: Curators gather, organize, and present relevant and high-quality content to engage the target audience and promote the brand's vision. 4. **Social Media Analyst**: Analysts measure the performance of social media campaigns, monitor trends, and provide data-driven insights to enhance marketing strategies. 5. **Influencer Marketer**: Professionals in this role establish and maintain relationships with influencers to promote brand products and services, boosting brand visibility and credibility. Salary ranges for these roles are competitive, with Social Media Managers earning an average of £35,000-£45,000 per year, and Senior-level positions offering £50,000-£70,000 annually. Social Media Advertising Specialists and Content Curators typically earn £25,000-£35,000, while Social Media Analysts and Influencer Marketers can expect £20,000-£30,000 in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA AD CAMPAIGN TRACKING

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London School of International Business (LSIB)

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05 May 2025

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