Global Certificate in Ad Campaign Tracking & Optimization

Name: Global Certificate in Ad Campaign Tracking & Optimization
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The Global Certificate in Ad Campaign Tracking & Optimization is a comprehensive course designed to equip learners with essential skills for effective ad campaign management. In today's digital age, understanding ad campaign tracking and optimization is crucial for businesses to reach their target audience and maximize their return on investment.

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AboutThisCourse

This course covers various topics including campaign tracking using Google Analytics, conversion tracking, and A/B testing. Learners will gain hands-on experience in analyzing campaign data, identifying areas for improvement, and optimizing ad campaigns for better performance. With the ever-growing demand for digital marketing professionals, this course provides learners with a competitive edge in their careers. By mastering the art of ad campaign tracking and optimization, learners can help businesses drive growth, improve customer engagement, and increase revenue. In summary, this course is essential for anyone looking to advance their career in digital marketing, advertising, or analytics. By completing this course, learners will have the skills and knowledge to create and optimize effective ad campaigns that deliver real results.

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CourseDetails

• Ad Campaign Tracking Fundamentals: Introduction to ad campaign tracking, understanding key performance indicators (KPIs), and setting up tracking goals.
• Google Analytics for Ad Campaigns: Setting up and configuring Google Analytics, understanding UTM parameters, and tracking campaign performance.
• Facebook Ads Manager and Pixel: Setting up and managing Facebook ad campaigns, understanding the Facebook Pixel, and tracking user behavior.
• Google Ads Tracking and Optimization: Understanding Google Ads tracking, using Google Tag Manager, and optimizing ad campaigns for better performance.
• Cross-Channel Ad Campaign Tracking: Tracking ad campaigns across multiple channels, including social media, search engines, and display networks.
• Data Analysis and Insights: Analyzing ad campaign data, identifying trends, and using insights to optimize ad campaigns.
• Conversion Rate Optimization (CRO): Understanding the principles of CRO, A/B testing, and optimizing landing pages for higher conversion rates.
• Advanced Ad Campaign Tracking Techniques: Advanced techniques for tracking ad campaigns, including custom metrics and dimensions, and using data visualization tools.
• Privacy and Data Security: Understanding the importance of privacy and data security in ad campaign tracking, including GDPR, CCPA, and other regulations.

This list should serve as a solid foundation for a Global Certificate in Ad Campaign Tracking & Optimization. Each unit focuses on a specific aspect of ad campaign tracking, providing a comprehensive and well-rounded curriculum.

Note: The primary keyword for this list is "ad campaign tracking," with secondary keywords including "Google Analytics," "Facebook Ads Manager," "Google Ads," "cross-channel tracking," "data analysis," "conversion rate optimization," and "privacy and data security."

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EntryRequirements

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ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD CAMPAIGN TRACKING & OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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