Executive Development Programme in Smart Ad Campaign Management

The **Executive Development Programme in Smart Ad Campaign Management** focuses on the growing trends in digital marketing and data-driven advertising. This programme is designed to equip professionals with the necessary skills to lead successful ad campaigns and make strategic data-driven decisions. Here are the key roles and their market trends, salary ranges, and skill demands in the UK: 1. **Digital Marketing Manager** - Description: A digital marketing manager is responsible for planning, implementing, and monitoring digital marketing campaigns. They manage the digital marketing team, set goals, and analyze performance metrics. - Market trends: The demand for digital marketing managers is increasing, with a growth rate of 9% in the last five years. - Salary range: £35,000 - £60,000 - Skill demand: Google Analytics, SEO, SEM, PPC, content strategy, social media marketing 2. **SEO Specialist** - Description: SEO specialists optimize websites and their content for search engines. They ensure high visibility, generate organic traffic, and improve search engine rankings. - Market trends: The SEO industry is rapidly evolving, with 22% annual growth in job openings. - Salary range: £25,000 - £45,000 - Skill demand: Keyword research, on-page and off-page optimization, technical SEO, link building, Google Search Console, Google Analytics, local SEO 3. **PPC Specialist** - Description: PPC specialists manage and optimize pay-per-click advertising campaigns. They focus on maximizing ROI, creating ad copy, and conducting keyword research. - Market trends: PPC specialist jobs have grown by 15% in the last two years. - Salary range: £25,000 - £50,000 - Skill demand: Google Ads, Bing Ads, keyword research, ad copywriting, conversion tracking, A/B testing 4. **Content Marketing Specialist** - Description: Content marketing specialists create and distribute valuable, relevant, and consistent content to attract and engage a target audience. - Market trends: Content marketing jobs have grown by 16% in the last five years. - Salary range: £25,000 - £45,000 - Skill demand: Content creation, content strategy, SEO, social media, email marketing, analytics 5. **Social Media Manager** - Description: Social media managers develop and implement marketing strategies for social media platforms. They engage with audiences, create content, and measure performance. - Market trends: The demand for social media managers has increased by 12% in the last three years. - Salary range: £20,000 - £40,000 - Skill demand: Social media platforms (Facebook, Instagram, Twitter, LinkedIn), content creation, social media strategy, analytics, community management