Global Certificate in Effective Ad Campaign Tracking

Name: Global Certificate in Effective Ad Campaign Tracking
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The Global Certificate in Effective Ad Campaign Tracking is a comprehensive course designed to empower learners with the essential skills to monitor and optimize advertising campaigns. In today's data-driven world, the ability to track and analyze ad performance is critical for businesses to maximize their marketing ROI.

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AboutThisCourse

This course is designed to meet the growing industry demand for professionals who can effectively track and analyze ad campaigns. Learners will gain hands-on experience with industry-leading tools and platforms, providing them with the skills to drive real-world results. By earning this certificate, learners will demonstrate their expertise in ad campaign tracking, setting them apart in a competitive job market. This course is ideal for digital marketers, advertising professionals, and anyone looking to enhance their data analysis skills for career advancement. Equip yourself with the skills to drive successful ad campaigns and advance your career with the Global Certificate in Effective Ad Campaign Tracking.

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CourseDetails

• Ad Campaign Fundamentals: Understanding the basics of advertising campaigns, including primary objectives and common metrics. • Tracking Tools Overview: Familiarization with essential ad campaign tracking tools, like Google Analytics and Facebook Pixel. • Setting Up Tracking: Step-by-step guide on configuring ad campaign tracking tools for web properties. • Key Performance Indicators (KPIs): Identifying and monitoring crucial KPIs for ad campaigns, including click-through rates, conversion rates, and return on ad spend. • Data Analysis: Techniques for interpreting and analyzing ad campaign data to optimize performance. • A/B Testing: Introduction to A/B testing, its importance, and best practices for ad campaigns. • Cross-Channel Tracking: Strategies for tracking ad campaigns across multiple platforms and devices. • Tag Management: Overview of tag management systems and their role in effective ad campaign tracking. • Data Visualization: Utilizing data visualization tools to present ad campaign data and insights clearly. • Privacy Compliance: Ensuring ad campaign tracking practices comply with privacy regulations and best practices.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EFFECTIVE AD CAMPAIGN TRACKING

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London School of International Business (LSIB)

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05 May 2025

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