Certificate in Essentials of Ad Campaign Tracking

Name: Certificate in Essentials of Ad Campaign Tracking
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The Certificate in Essentials of Ad Campaign Tracking is a comprehensive course that equips learners with the vital skills necessary to effectively monitor and optimize advertising campaigns. In today's digital age, understanding ad campaign tracking is crucial for any marketing professional, with <a href="https://www.

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AboutThisCourse

marketingweek.com/data-skills-shortage-survey/">92% of marketers citing a lack of advanced skills as a key challenge. This course covers topics such as setting up tracking tags, interpreting analytics data, and optimizing campaigns for maximum ROI. By the end of the course, learners will be able to demonstrate their ability to plan, execute, and measure successful ad campaigns. This certification is a valuable asset for career advancement, as it shows potential employers that you possess the essential skills needed to make data-driven decisions and drive results.

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CourseDetails

• Unit 1: Introduction to Ad Campaign Tracking
• Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Web Analytics Tools and Ad Campaign Tracking
• Unit 4: UTM Parameters and Campaign Tagging Basics
• Unit 5: Google Analytics for Ad Campaign Tracking
• Unit 6: Setting Up and Tracking Facebook Ad Campaigns
• Unit 7: Setting Up and Tracking Google Ads Campaigns
• Unit 8: Cross-Device Tracking in Ad Campaigns
• Unit 9: Analyzing Ad Campaign Data and Making Data-Driven Decisions
• Unit 10: Best Practices in Ad Campaign Tracking and Reporting

CareerPath

Google Charts 3D Pie Chart on Certificate in Essentials of Ad Campaign Tracking:

In the ad campaign tracking field, you'll find intriguing roles such as Digital Marketing Specialist, SEO Specialist, PPC Specialist, and Social Media Manager. Let's dive into each role and explore the demand, job market trends, and salary ranges for these exciting careers in the UK. The Digital Marketing Specialist role focuses on creating and implementing comprehensive digital marketing strategies, often incorporating ad campaign tracking for clients or in-house projects. These professionals need skills like data analysis, social media, email, and content marketing. Based on the latest job market trends, the demand for Digital Marketing Specialists is strong, with an average salary range of £30,000 to £45,000 per year. As a Search Engine Optimization (SEO) Specialist, you'll optimize websites to increase their visibility and ranking on search engine results pages. Mastering ad campaign tracking, keyword research, and technical SEO are crucial for success. SEO Specialists enjoy a growing demand in the job market, with an average salary range of £25,000 to £40,000 annually. Pay-Per-Click (PPC) Specialists create and manage ad campaigns on platforms like Google Ads, Bing Ads, or social media networks. With a focus on paid advertising strategies, these professionals rely on ad campaign tracking, keyword analysis, and strong negotiation skills. The UK's PPC Specialist job market is thriving, with salaries ranging between £25,000 and £45,000 per year. A Social Media Manager role requires expertise in managing social media channels, developing content strategies, and tracking ad campaign performance. Soft skills like creativity, communication, and community management are essential. Social Media Managers benefit from a growing job market, with average salaries ranging from £25,000 to £40,000 annually. In this Certificate in Essentials of Ad Campaign Tracking section, we've showcased relevant Google Charts 3D Pie Chart visuals to represent job market trends, salary ranges, and skill demand in the UK. Stay informed and up-to-date with the ever-evolving ad campaign tracking industry and its diverse roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN ESSENTIALS OF AD CAMPAIGN TRACKING

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London School of International Business (LSIB)

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05 May 2025

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