Global Certificate in Ad Campaign Tracking in the Digital Age

Name: Global Certificate in Ad Campaign Tracking in the Digital Age
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The Global Certificate in Ad Campaign Tracking in the Digital Age is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of ad campaign tracking, a critical aspect of digital marketing, in making informed business decisions.

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AboutThisCourse

In today's data-driven world, understanding how to track and analyze ad campaigns is vital. This course covers various tools and techniques for tracking ad campaigns, enabling learners to measure the effectiveness of their marketing efforts accurately. Additionally, the course provides insights into the latest industry trends, ensuring learners are up-to-date with the current best practices. With the increasing demand for digital marketing professionals, this course is an excellent opportunity for learners to enhance their skills and stand out in the job market. By the end of the course, learners will have the knowledge and skills required to plan, execute, and track successful ad campaigns, making them valuable assets to any organization.

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CourseDetails

• Unit 1: Introduction to Ad Campaign Tracking – Understanding the basics of ad campaign tracking, its importance, and the role of data in optimizing digital ad campaigns.
• Unit 2: Key Performance Indicators (KPIs) – Identifying and measuring essential KPIs for ad campaign tracking, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Unit 3: Web Analytics Tools – Exploring popular web analytics tools, including Google Analytics, Adobe Analytics, and Piwik PRO, to track and analyze ad campaign performance.
• Unit 4: UTM Parameters – Utilizing UTM parameters to tag and track URLs across various marketing channels and campaigns.
• Unit 5: Cross-Device Tracking – Implementing cross-device tracking strategies to monitor user interactions across multiple devices and platforms.
• Unit 6: Attribution Models – Understanding different attribution models, such as last-click, first-click, and linear attribution, to assess the value of various touchpoints in the user journey.
• Unit 7: Google Tag Manager – Learning how to implement and manage marketing tags using Google Tag Manager for efficient ad campaign tracking.
• Unit 8: Data Visualization – Presenting ad campaign tracking data through engaging and insightful visualizations using tools like Data Studio, Tableau, or Power BI.
• Unit 9: Data Privacy and Compliance – Ensuring ad campaign tracking practices comply with data privacy regulations, such as GDPR and CCPA.
• Unit 10: Continuous Optimization – Implementing a data

CareerPath

In today's digital age, businesses rely on ad campaign tracking to reach their target audience, optimize marketing strategies, and boost ROI. Consequently, professionals with a Global Certificate in Ad Campaign Tracking are in high demand. This section showcases a 3D pie chart that visually represents the job market trends, salaries, and skill demand related to ad campaign tracking in the UK. The **Digital Ad Campaign Manager** role leads the planning, execution, and optimization of digital ad campaigns, accounting for 35% of the job market. With a median salary of £40,000, these professionals need strong analytical, strategic, and communication skills. An **Ad Operations Specialist** handles campaign setup, management, and reporting, representing 25% of the job market. This role typically offers a salary range of £28,000 to £38,000 and requires expertise in ad operations tools and platforms. Demand for **Data Analysts for Ad Campaigns** has grown, making up 20% of the job market, as businesses strive to extract valuable insights from their campaigns. These professionals earn £30,000 to £45,000 and need advanced data analysis and visualization skills. The **SEO Specialist** role focuses on improving website visibility and ranking, accounting for 10% of the job market. With a median salary of £30,000, these professionals need strong technical and content optimization skills. Lastly, **PPC Specialists** manage pay-per-click campaigns, making up the remaining 10% of the job market. This role typically offers a salary range of £25,000 to £35,000 and requires expertise in PPC platforms and keyword research.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD CAMPAIGN TRACKING IN THE DIGITAL AGE

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London School of International Business (LSIB)

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05 May 2025

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