Certificate in Ad Campaign Tracking: Key Insights

Name: Certificate in Ad Campaign Tracking: Key Insights
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The Certificate in Ad Campaign Tracking: Key Insights is a comprehensive course that equips learners with essential skills to measure and optimize advertising campaigns. In today's digital age, understanding ad campaign tracking is crucial for businesses to make data-driven decisions and improve ROI.

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AboutThisCourse

This certificate course is designed to meet the growing industry demand for professionals who can effectively track and analyze ad campaigns. Learners will gain hands-on experience with industry-leading tools such as Google Analytics, Google Tag Manager, and Facebook Pixel. Upon completion, learners will be able to leverage data to optimize ad campaigns, communicate insights to stakeholders, and make informed decisions that drive business growth. This course is an excellent opportunity for marketers, advertisers, and data analysts to enhance their skills and advance their careers in this highly competitive field.

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CourseDetails

• Understanding Ad Campaign Tracking
• Importance of Ad Campaign Tracking
• Key Metrics in Ad Campaign Tracking
• Setting Up Ad Campaign Tracking
• Tools for Ad Campaign Tracking
• Analyzing Ad Campaign Data
• Optimizing Ad Campaign Performance
• Reporting and Visualization of Ad Campaign Data
• Case Studies in Ad Campaign Tracking
• Ethical Considerations in Ad Campaign Tracking

CareerPath

The certificate in Ad Campaign Tracking provides a comprehensive understanding of the various roles involved in ad campaign tracking, including Digital Marketer, Ad Campaign Specialist, Data Analyst, and SEO Specialist. In the UK, the demand for these roles has been on the rise, with a 30% increase in job postings over the past year. This surge in demand is primarily driven by the growing need for businesses to track and optimize their advertising campaigns to maximize return on investment. The average salary range for these roles is also quite attractive, with Digital Marketers earning an average of £35,000 to £50,000 per year, Ad Campaign Specialists earning £40,000 to £60,000, Data Analysts earning £30,000 to £50,000, and SEO Specialists earning £25,000 to £45,000. These salary ranges are expected to increase in the coming years as the demand for these roles continues to grow. To excel in these roles, it is essential to possess a strong skill set in data analysis, digital marketing, and advertising campaign tracking. This includes proficiency in tools such as Google Analytics, SEMrush, and Ahrefs, as well as a solid understanding of marketing strategies and tactics. With the right skills and training, individuals can pursue exciting career opportunities in ad campaign tracking and drive business success in the digital age.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD CAMPAIGN TRACKING: KEY INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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