Executive Development Programme in Ad Fraud Strategy & Innovation

Name: Executive Development Programme in Ad Fraud Strategy & Innovation
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The Executive Development Programme in Ad Fraud Strategy & Innovation is a certificate course designed to tackle the growing challenge of ad fraud in the digital marketing industry. This programme emphasizes the importance of ad fraud detection, prevention, and innovation, making it highly relevant in today's digital landscape.

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AboutThisCourse

With the escalating costs of ad fraud, estimated to reach $50 billion by 2025, organizations increasingly demand professionals who can safeguard their marketing investments. This course equips learners with essential skills to identify, mitigate, and stay ahead of ad fraud threats, ensuring a secure and efficient advertising ecosystem. By completing this programme, learners will be poised to advance their careers in digital marketing, ad operations, and data analysis. They will demonstrate a comprehensive understanding of ad fraud strategies, innovative techniques to counteract fraud, and the ability to optimize marketing performance, making them invaluable assets in the ever-evolving ad tech industry.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Identifying Common Schemes
• Ad Fraud Detection Techniques: Machine Learning & AI
• Data Analysis for Ad Fraud: Metrics & KPIs
• Ad Fraud Impact: Business & Financial Consequences
• Ad Fraud Prevention Strategies: Best Practices
• Emerging Ad Fraud Threats: Keeping Up with Innovation
• Legal & Ethical Considerations in Ad Fraud
• Building a Fraud-Resilient Organization: Culture & Leadership
• Case Studies: Successful Ad Fraud Mitigation

CareerPath

In this Executive Development Programme, we focus on various roles in Ad Fraud Strategy & Innovation. The industry demand for these roles is evident, with 25% for Ad Fraud Analysts, 30% for Ad Fraud Engineers, and 20% for Ad Fraud Managers. Additionally, Ad Fraud Consultants and Ad Fraud Data Scientists each represent 15% and 10% of the job market, respectively. This 3D pie chart demonstrates their distribution, emphasizing their significance in the ever-evolving world of digital advertising. By participating in this program, professionals can enhance their skills, stay updated with the latest trends, and contribute to the growth of the UK's ad tech landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD FRAUD STRATEGY & INNOVATION

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London School of International Business (LSIB)

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05 May 2025

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