Executive Development Programme Media Strategy: Data-Driven Decisions

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The Executive Development Programme Media Strategy: Data-Driven Decisions certificate course is a powerful learning experience that empowers professionals to make insightful media strategy decisions using data. In today's digital age, data-driven decision-making is essential for businesses to thrive, making this course highly relevant and in-demand across industries.

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AboutThisCourse

Through this programme, learners will gain a deep understanding of media strategy, audience segmentation, data analysis, and performance measurement. They will acquire essential skills to leverage data for effective media planning, execution, and optimization. The course is designed to help learners stay ahead in their careers by equipping them with the tools and techniques needed to drive successful media campaigns and deliver measurable results. By completing this course, professionals will not only enhance their media strategy skills but also demonstrate a commitment to continuous learning and professional development. This commitment is highly valued by employers, making this course an excellent investment for those looking to advance their careers in media strategy, marketing, or communications.

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CourseDetails


• Media Landscape & Trends
• Data Analysis for Media Strategy
• Audience Segmentation & Targeting
• Performance Metrics & KPIs
• Programmatic Advertising & Real-time Bidding
• Social Media Listening & Intelligence
• Content Strategy & Optimization
• Cross-channel Campaign Management
• Data Visualization & Storytelling
• Ethical Considerations in Data-driven Media Strategy

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME MEDIA STRATEGY: DATA-DRIVEN DECISIONS
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London School of International Business (LSIB)
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05 May 2025
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