Professional Certificate in Ad Metrics: A Deep Dive

Name: Professional Certificate in Ad Metrics: A Deep Dive
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The Professional Certificate in Ad Metrics: A Deep Dive is a comprehensive course that provides learners with in-depth knowledge of ad metrics, a critical aspect of digital marketing. This program is essential for professionals seeking to advance their careers in the industry, as it focuses on the crucial metrics that drive successful ad campaigns.

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AboutThisCourse

In today's digital age, businesses rely heavily on data to make informed decisions, and ad metrics play a vital role in this process. This course equips learners with the skills to analyze and interpret ad metrics, enabling them to optimize campaigns, improve ROI, and make data-driven decisions. The course covers essential topics such as attribution models, cross-device tracking, and viewability, among others. By completing this program, learners will gain a competitive edge in the job market, as they will have a deep understanding of ad metrics and how to use them to drive business success. The course is relevant for digital marketers, advertising professionals, data analysts, and anyone looking to advance their career in the industry.

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CourseDetails

• Understanding Ad Metrics: An Overview
• Key Performance Indicators (KPIs) in Ad Metrics
• Impressions, Clicks, and Click-Through Rates (CTR)
• Cost per Click (CPC), Cost per Mille (CPM), and Cost per Action (CPA)
• Conversion Rate and Return on Ad Spend (ROAS)
• Attribution Models in Ad Metrics
• Importance of Contextual Ad Metrics
• Analyzing Ad Metrics for Data-Driven Decisions
• Tools and Platforms for Ad Metrics Analysis
• Case Studies on Ad Metrics Optimization

CareerPath

The **Professional Certificate in Ad Metrics: A Deep Dive** covers popular roles in the digital advertising industry. The demand for professionals in this field is rapidly growing in the UK, as businesses increasingly rely on digital marketing channels. Here is the breakdown of the industry's job market trends in the UK: 1. **Digital Marketing Manager**: With an average salary of £75,000, digital marketing managers oversee the development and implementation of comprehensive marketing strategies. 2. **PPC Specialist**: PPC (Pay-Per-Click) specialists earn £45,000 on average. They focus on creating and managing paid online advertising campaigns to increase brand visibility and conversions. 3. **SEO Specialist**: SEO (Search Engine Optimization) specialists earn around £42,000 annually. They optimize websites to improve search engine rankings and drive organic traffic. 4. **Social Media Manager**: Social Media Managers earn, on average, £48,000. They manage social media platforms, engaging with audiences and creating content to boost brand awareness. 5. **Content Marketing Specialist**: Content Marketing Specialists earn approximately £40,000. They generate engaging content to attract and retain customers, improve search engine rankings, and increase brand awareness. This 3D pie chart highlights the demand for these roles in the UK ad metrics job market, allowing you to better understand the opportunities and potential earnings in this exciting industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD METRICS: A DEEP DIVE

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London School of International Business (LSIB)

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05 May 2025

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