Professional Certificate in Ad Placement & Marketing Technology

Name: Professional Certificate in Ad Placement & Marketing Technology
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The Professional Certificate in Ad Placement & Marketing Technology is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving marketing industry. This course focuses on the importance of ad placement and marketing technology in creating effective marketing campaigns that drive business growth.

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AboutThisCourse

In today's digital age, businesses rely heavily on marketing technology to reach their target audience and deliver personalized experiences. This course covers various topics, including programmatic advertising, marketing automation, and data-driven marketing strategies, to provide learners with a deep understanding of the latest marketing technologies and trends. By completing this course, learners will gain a competitive edge in the job market and be prepared to excel in roles such as marketing technologist, digital marketing specialist, and ad operations manager. With a focus on hands-on experience and practical applications, this course provides learners with the essential skills needed to succeed in the dynamic and in-demand field of ad placement and marketing technology.

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CourseDetails

• Ad Placement Strategies
• Marketing Technology Landscape
• Programmatic Advertising and Real-Time Bidding
• Ad Operations and Yield Management
• Marketing Attribution and Analytics
• Cross-Channel Ad Placement
• Mobile Ad Placement and Marketing
• Video Ad Placement and Marketing
• Ad Fraud Detection and Prevention
• Compliance and Ethics in Ad Placement and Marketing Technology

CareerPath

In the UK's thriving digital marketing landscape, the demand for professionals with Ad Placement and Marketing Technology skills has significantly increased. This 3D Pie chart reveals the current distribution of roles in this exciting field. 1. **Ad Placement Specialist (35%)** Ad Placement Specialists are responsible for optimising ad campaigns using data-driven decisions. They collaborate with creatives, analysts, and media buyers to ensure ads reach the right audience. 2. **Marketing Technology Manager (25%)** Marketing Technology Managers lead teams responsible for selecting, implementing, and managing marketing technology tools, such as CRM, marketing automation, and analytics platforms. 3. **Data Analyst (20%)** Data Analysts collect, organise, and interpret complex digital data, providing insights that inform marketing strategy and optimisation decisions. 4. **Digital Marketing Coordinator (15%)** Digital Marketing Coordinators support marketing teams in developing and executing digital campaigns, ensuring consistent messaging and branding. 5. **Marketing Automation Specialist (5%)** Marketing Automation Specialists leverage automation tools to streamline marketing workflows, enabling more effective and efficient campaigns. This Professional Certificate in Ad Placement & Marketing Technology equips learners with the skills needed to excel in these growing roles and stay competitive in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD PLACEMENT & MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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