Executive Development Programme in Ad Performance and Customer Journey

Name: Executive Development Programme in Ad Performance and Customer Journey
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The Executive Development Programme in Ad Performance and Customer Journey is a certificate course designed to empower professionals with the skills necessary to optimize advertising efforts and understand customer behavior. In an era where data-driven marketing strategies are essential, this programme meets the industry's growing demand for experts capable of leveraging ad performance metrics and customer journey insights to drive business growth.

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AboutThisCourse

By enrolling in this course, learners gain essential skills required for career advancement in marketing, advertising, and digital industries. They explore topics such as ad analytics, conversion rate optimization, customer journey mapping, and cross-channel attribution. Upon completion, learners will be equipped to make informed, data-driven decisions, effectively analyze and interpret ad performance metrics, and design customer-centric journeys that boost conversion rates and enhance brand loyalty. In summary, this Executive Development Programme is a valuable investment for professionals seeking to stay ahead in the competitive marketing landscape, providing them with the tools and knowledge necessary to drive successful ad campaigns and customer experiences.

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CourseDetails

• Ad Performance Metrics
• Understanding Customer Journey Mapping
• Multi-Channel Ad Performance Analysis
• Customer Segmentation and Targeting
• A/B Testing in Ad Campaigns
• Personalization in Advertising
• Attribution Modeling in Customer Journey
• Data-Driven Decision Making in Ad Performance
• Optimizing Ad Spend for Maximum ROI

CareerPath

The **Executive Development Programme in Ad Performance and Customer Journey** showcases a variety of roles in high demand within the UK. This section highlights the latest job market trends, salary ranges, and skill demand, represented with a visually appealing 3D pie chart. The dynamic chart displays the distribution of roles and their significance in the industry. Here is a brief overview of the roles and their key responsibilities: 1. **Digital Marketing Manager**: They lead the development and implementation of marketing strategies to increase brand awareness and customer engagement. 2. **Market Research Analyst**: They conduct market research to identify customer preferences, competitors, and market trends to inform business and marketing strategies. 3. **Data Analyst**: They collect, process, and interpret complex data sets to help businesses make informed decisions and improve performance. 4. **SEO Specialist**: They optimise websites for search engines, driving traffic and increasing visibility for businesses online. 5. **Social Media Manager**: They create, manage, and monitor social media profiles to engage with audiences and promote brand awareness. Each role contributes to the overall success of ad performance and customer journey initiatives in the ever-evolving digital landscape. By understanding the current trends and demands, professionals can tailor their skillsets and advance their careers in the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD PERFORMANCE AND CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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