Global Certificate in Digital Advertising Fundamentals

Name: Global Certificate in Digital Advertising Fundamentals
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The Global Certificate in Digital Advertising Fundamentals is a comprehensive course designed to empower learners with essential skills in the rapidly evolving digital advertising landscape. This certificate course highlights the importance of data-driven marketing strategies, consumer behavior, and digital analytics, emphasizing the need for a data-centric approach in modern advertising.

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AboutThisCourse

In an era where businesses are increasingly investing in digital channels, the demand for skilled digital advertising professionals is at an all-time high. This course equips learners with the necessary skills to meet industry demands, covering essential topics such as programmatic advertising, search engine marketing, social media advertising, and mobile advertising. By completing this course, learners will be able to demonstrate a solid understanding of digital advertising principles, gain a competitive edge in the job market, and unlock new career advancement opportunities. By combining theory and practice, this course ensures that learners are well-prepared to create and implement effective digital advertising campaigns that deliver results.

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CourseDetails

• Digital Advertising Basics: Understanding the fundamentals of digital advertising, including the benefits and challenges of online advertising, differentiating between paid, owned and earned media, and key concepts such as impressions, clicks, click-through rates, and conversions.

• Search Engine Marketing (SEM): Exploring the concepts and best practices of search engine marketing, including keyword research, ad copywriting, bid management, quality score, and ad extensions.

• Search Engine Optimization (SEO): Delving into the principles and techniques of search engine optimization, including on-page and off-page optimization, link building, local SEO, and technical SEO.

• Display Advertising: Learning about display advertising, including the different types of display ads (banner, interstitial, native, etc.), ad networks, programmatic buying, and targeting options such as demographics, interests, and behaviors.

• Social Media Advertising: Examining the unique aspects and opportunities of social media advertising, including organic and paid reach, audience targeting, ad formats, and measurement and optimization.

• Mobile Advertising: Discussing the growth and impact of mobile advertising, including mobile ad formats, mobile ad networks, in-app advertising, and location-based targeting.

• Email Marketing: Exploring the principles and best practices of email marketing, including list building, segmentation, automation, personalization, and deliverability.

• Digital Advertising Analytics: Understanding the metrics and analytics of digital advertising, including website analytics, conversion tracking, attribution modeling, and A/B testing.

• Digital Advertising Ethics and Regulations: Investigating the ethical and legal considerations of digital advertising, including privacy, data protection, transparency, and disclosure, as well as regulations such as

CareerPath

The **Global Certificate in Digital Advertising Fundamentals** prepares learners to excel in the ever-evolving digital advertising landscape. With a focus on job-ready skills, this certificate program is designed to equip learners with the knowledge and expertise required to drive successful digital advertising campaigns. The following roles represent the most in-demand job market trends in the UK, as illustrated by the 3D Pie chart above: 1. **Digital Advertising Specialist**: A digital advertising specialist oversees digital marketing campaigns, including search engine marketing, social media, and display advertising. With an average salary range of £30,000 to £45,000, these professionals excel in data analysis, strategic planning, and creative problem-solving. 2. **SEO Specialist**: An SEO specialist optimizes websites for search engines to improve organic traffic and ranking. With an average salary range of £25,000 to £40,000, these professionals stay updated on the latest search engine algorithms and techniques to achieve outstanding results. 3. **Content Marketing Specialist**: A content marketing specialist creates engaging, high-quality content for digital channels to increase brand awareness, generate leads, and convert prospects. With an average salary range of £25,000 to £40,000, these professionals balance creativity and data-driven insights to craft compelling narratives. 4. **Social Media Specialist**: A social media specialist manages a brand's presence on social media platforms, fostering engagement, and driving conversions. With an average salary range of £20,000 to £35,000, these professionals combine creative skills with analytical abilities to craft captivating social media campaigns. 5. **Data Analyst**: A data analyst interprets data and presents actionable insights to help drive decision-making. With an average salary range of £25,000 to £40,000, these professionals are proficient in statistical analysis, data visualization, and critical thinking. These roles are integral to the digital advertising ecosystem, and the demand for skilled professionals continues to grow as businesses shift their marketing efforts online. By enrolling in the **Global Certificate in Digital Advertising Fundamentals**, learners can unlock their full potential and stay ahead in the competitive digital advertising industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DIGITAL ADVERTISING FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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