Global Certificate in Online Ad Metrics Analysis
-- ViewingNowThe Global Certificate in Online Ad Metrics Analysis is a comprehensive course designed to empower learners with the essential skills required to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of data-driven decision-making and performance measurement in online advertising campaigns.
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โข Unit 1: Introduction to Online Ad Metrics Analysis
โข Unit 2: Key Performance Indicators (KPIs) in Online Advertising
โข Unit 3: Click-Through Rate (CTR) and Cost-Per-Click (CPC)
โข Unit 4: Conversion Rate and Cost-Per-Acquisition (CPA)
โข Unit 5: Impressions, Reach, and Frequency
โข Unit 6: Viewability and Ad Fraud
โข Unit 7: Attribution Models in Online Advertising
โข Unit 8: Data Analysis and Visualization Tools
โข Unit 9: Optimizing Ad Campaigns Based on Metrics
โข Unit 10: Best Practices in Global Online Ad Metrics Analysis
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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