Global Certificate in Product Marketing with Data Science

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The Global Certificate in Product Marketing with Data Science is a comprehensive course that bridges the gap between traditional product marketing and data-driven decision making. In today's technology-driven world, understanding data science has become crucial for product marketers to make informed decisions and drive growth.

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AboutThisCourse

This course emphasizes the importance of data-driven strategies in product marketing and equips learners with essential skills in data analysis, customer segmentation, and marketing analytics. With the increasing demand for data-savvy product marketing professionals, this course offers a unique opportunity for career advancement. It provides learners with the tools and techniques to leverage data insights, optimize product positioning, and create compelling marketing campaigns. By combining product marketing fundamentals with data science concepts, this course equips learners with the essential skills needed to succeed in the rapidly evolving world of product marketing.

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CourseDetails

โ€ข Product Marketing Fundamentals: Understanding the basics of product marketing, including positioning, messaging, and go-to-market strategies.
โ€ข Data Science Overview: Gaining an understanding of data science concepts, including data mining, machine learning, and predictive analytics.
โ€ข Market Research and Data Analysis: Learning how to conduct market research and analyze data to inform product marketing strategies.
โ€ข Product Development and Data Science: Exploring the intersection of product development and data science, including the use of data to inform product design and development decisions.
โ€ข Data-Driven Product Marketing: Understanding how to use data to inform product marketing decisions, including targeting, segmentation, and positioning.
โ€ข Customer Analytics and Insights: Learning how to use data to gain insights into customer behavior and preferences, and how to use those insights to inform product marketing strategies.
โ€ข Product Analytics and Performance Metrics: Understanding how to use data to measure product performance, and how to use those metrics to inform product marketing and development decisions.
โ€ข Data Visualization and Communication: Learning how to present data in a clear and compelling way to support product marketing efforts.
โ€ข Ethics and Data Privacy in Product Marketing: Understanding the ethical considerations and data privacy regulations that impact product marketing with data science.

Note: These units are suggestions and the final course outline may vary based on the curriculum and objectives of the course.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN PRODUCT MARKETING WITH DATA SCIENCE
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London School of International Business (LSIB)
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05 May 2025
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