Professional Certificate in Ad Performance: Landing Page Optimization

Name: Professional Certificate in Ad Performance: Landing Page Optimization
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The Professional Certificate in Ad Performance: Landing Page Optimization is a vital course for digital marketers seeking to enhance ad performance and drive conversions. This certificate program focuses on the crucial role of landing pages in the digital marketing funnel, teaching learners to create, test, and optimize landing pages for maximum impact.

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AboutThisCourse

In today's data-driven world, the ability to optimize ad performance is in high demand. According to Talent, there is a growing need for digital marketers with expertise in data analysis and conversion rate optimization. By earning this certificate, learners will gain essential skills in landing page design, user experience, A/B testing, and analytics, equipping them for career advancement in digital marketing. By the end of this course, learners will be able to create high-performing landing pages that drive conversions, increase revenue, and deliver measurable results for their organizations.

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CourseDetails

• Unit 1: Introduction to Landing Page Optimization
• Unit 2: Importance of Landing Pages in Ad Performance
• Unit 3: Understanding User Experience (UX) Design Principles
• Unit 4: Best Practices for Landing Page Content
• Unit 5: Utilizing Call-to-Action (CTA) Buttons Effectively
• Unit 6: A/B Testing for Landing Page Optimization
• Unit 7: Analyzing Landing Page Metrics
• Unit 8: Mobile Optimization for Landing Pages
• Unit 9: Ensuring Landing Page Compliance
• Unit 10: Case Studies in Successful Landing Page Optimization

CareerPath

The **Professional Certificate in Ad Performance: Landing Page Optimization** is a valuable credential for professionals in the ever-evolving digital marketing landscape. This section highlights the UK job market trends using a 3D pie chart powered by Google Charts. The data demonstrates the relative demand for various roles related to landing page optimization. The primary roles presented in the chart, including Landing Page Designer, A/B Testing Specialist, Conversion Rate Optimizer, Analytics Manager, and Digital Marketing Analyst, showcase the diverse opportunities within this niche. These roles are essential for organizations seeking to optimize their ad performance, and the chart emphasizes their significance in the UK job market. To provide a more engaging experience for users, the chart is fully responsive, adapting to various screen sizes. The transparent background and lack of added background color keep the focus on the data, allowing for easy integration into any webpage or platform.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD PERFORMANCE: LANDING PAGE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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