Professional Certificate in Strategic Sales & Marketing Planning

Name: Professional Certificate in Strategic Sales & Marketing Planning
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The Professional Certificate in Strategic Sales & Marketing Planning is a comprehensive course designed to empower learners with essential skills for career advancement in the dynamic field of sales and marketing. This course emphasizes the importance of creating effective sales strategies and marketing plans that align with business goals, driving revenue, and achieving a competitive edge.

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AboutThisCourse

In an era where data-driven decision-making and digital transformation shape the industry, this program equips learners with the knowledge and tools to analyze market trends, customer insights, and sales performance metrics to inform strategic planning efforts. The course covers critical topics such as target market segmentation, value proposition development, channel strategy, and performance measurement, providing a well-rounded understanding of the sales and marketing planning process. With industry demand for strategic sales and marketing professionals at an all-time high, this course offers learners an opportunity to enhance their professional skillset and demonstrate expertise in a competitive and evolving landscape. By completing this program, learners will be poised to seize new opportunities, drive business growth, and advance their careers in sales and marketing.

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CourseDetails

• Strategic Sales Planning: Understanding the fundamentals of sales strategy and how to create an effective sales plan.
• Market Research and Analysis: Learning how to gather and analyze market data to inform sales and marketing strategies.
• Customer Segmentation and Targeting: Identifying and targeting high-value customer segments to optimize sales and marketing efforts.
• Product Positioning and Messaging: Developing compelling product positioning and messaging to differentiate from competitors and resonate with customers.
• Sales Forecasting and Pipeline Management: Utilizing data-driven methods to forecast sales and manage the sales pipeline.
• Marketing Channel Strategy: Selecting and managing the most effective marketing channels to reach target customers.
• Sales Enablement and Training: Providing sales teams with the tools, resources, and training needed to effectively sell products and services.
• Performance Metrics and Analytics: Measuring and analyzing sales and marketing performance to inform future strategy and tactics.
• Sales and Marketing Alignment: Ensuring sales and marketing teams are aligned and working together towards common goals.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN STRATEGIC SALES & MARKETING PLANNING

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London School of International Business (LSIB)

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05 May 2025

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