Executive Development Programme Sales & Marketing: Leading with Influence

Name: Executive Development Programme Sales & Marketing: Leading with Influence
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The Executive Development Programme in Sales & Marketing: Leading with Influence is a certificate course designed to empower professionals with essential skills for career advancement. This programme emphasizes the importance of influential leadership in sales and marketing, bridging the gap between strategy and execution.

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AboutThisCourse

In an era where data-driven decision-making and customer-centric strategies are paramount, this course equips learners with the latest industry insights, trends, and techniques. By combining academic rigor with practical application, participants will develop a comprehensive understanding of sales and marketing principles. They will learn how to leverage data analytics, craft compelling marketing campaigns, and build high-performance sales teams. Moreover, this programme emphasizes the development of soft skills such as communication, negotiation, and leadership, which are vital for success in today's dynamic business environment. In high demand across industries, this course will provide learners with a competitive edge, opening up opportunities for career progression and leadership roles in sales and marketing. By the end of this programme, participants will have gained the skills, knowledge, and confidence to lead with influence and drive business growth.

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CourseDetails

• Sales & Marketing Strategy: Developing and implementing effective sales and marketing strategies to drive business growth. • Leading with Influence: Building strong relationships and influencing key stakeholders to achieve sales and marketing objectives. • Customer Insights & Analysis: Understanding customer needs, behaviors, and trends to inform sales and marketing decisions. • Digital Marketing: Utilizing digital channels and tools to reach and engage target audiences. • Brand Management: Building and maintaining a strong brand identity through consistent messaging and visual representation. • Data-Driven Decision Making: Using data and analytics to inform sales and marketing strategies and measure performance. • Sales & Marketing Operations: Optimizing processes and systems to support sales and marketing efforts. • Change Management: Leading and managing change in the sales and marketing function. • Performance Metrics & KPIs: Tracking and measuring sales and marketing performance using key metrics and indicators.

CareerPath

The UK Sales & Marketing industry is constantly evolving, with various roles requiring unique skill sets and expertise. This 3D Pie chart highlights the latest job market trends, representing the percentage distribution of popular roles in Sales & Marketing. The Sales Manager position takes the lead with 25% of the market share, emphasizing the importance of strategic sales planning and customer relationship management. Marketing Managers follow closely, holding 20% of the market, with their focus on branding, digital marketing, and communication strategies. Sales Team Leads are responsible for managing field sales operations and account management, accounting for 18% of the market share. Marketing Specialists, with their expertise in advertising, promotions, and marketing research, represent 15% of the market. Business Development Managers, who primarily focus on establishing new partnerships and identifying growth opportunities, command 12% of the market. Product Managers, responsible for product planning, pricing, and market launch, hold the remaining 10% of the UK Sales & Marketing job market. As technology advances, companies increasingly rely on Sales & Marketing executives to drive growth, maintain customer engagement, and build brand awareness. Understanding these trends is crucial for professionals looking to advance their careers and for organizations looking to attract top industry talent.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME SALES & MARKETING: LEADING WITH INFLUENCE

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London School of International Business (LSIB)

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05 May 2025

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