Executive Development Programme in Ad Performance and Strategic Planning

Name: Executive Development Programme in Ad Performance and Strategic Planning
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The Executive Development Programme in Ad Performance and Strategic Planning is a certificate course designed to empower professionals with the skills necessary to excel in today's data-driven marketing landscape. This programme emphasizes the importance of ad performance analysis and strategic planning in achieving marketing objectives, making it essential for professionals seeking career advancement in the industry.

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AboutThisCourse

In this course, learners will gain hands-on experience in interpreting and utilizing data to optimize ad performance, develop strategic planning skills to maximize campaign ROI, and stay current with industry trends and best practices. By completing this programme, learners will be equipped with the essential skills needed to lead successful marketing initiatives, navigate complex market environments, and drive business growth in a rapidly evolving industry. In summary, the Executive Development Programme in Ad Performance and Strategic Planning is a valuable investment for professionals seeking to enhance their marketing skills, increase their industry impact, and advance their careers in a competitive marketplace.

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CourseDetails

• Ad Performance Metrics: Understanding the key performance indicators (KPIs) for digital advertising, including click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
• Audience Segmentation and Targeting: Identifying and segmenting target audiences, and developing strategies to reach and engage them through various ad platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Ad Creative and Copywriting: Creating compelling ad creatives and copy that resonate with the target audience, and align with the overall brand message and creative direction.
• Ad Placement and Optimization: Choosing the right ad placements, such as search, display, or video, and optimizing them for maximum performance and return on investment (ROI).
• Cross-Channel Advertising Strategies: Developing holistic, cross-channel advertising strategies that incorporate search, social, display, and video advertising, and align with the overall marketing objectives.
• Data Analysis and Reporting: Analyzing and reporting on ad performance data, and using it to inform strategic decisions and optimizations. This includes understanding how to use various ad platform reporting tools, as well as Excel and Google Sheets for data analysis.
• Attribution Modeling: Understanding and implementing various attribution models, such as last click, linear, and time decay, to accurately measure the impact of digital advertising efforts on business outcomes.
• Ad Testing and Experimentation: Designing and executing ad tests and experiments to continuously improve ad performance, and inform strategic planning and decision making.
• Programmatic Advertising: Understanding the basics of programmatic advertising, including real-time bidding (RTB), private marketplaces (PMP), and demand-side platforms (DSP), and how to use them to improve ad performance and ROI.

CareerPath

The Executive Development Programme in Ad Performance and Strategic Planning equips professionals with the skills needed to thrive in today's digital marketing landscape. With a focus on ad performance and strategic planning, roles in this field include Digital Marketing Manager, Performance Analyst, SEO Specialist, Social Media Strategist, and Content Marketing Manager. In the UK, Digital Marketing Managers hold a 35% share of the market, highlighting the importance of overall strategy and leadership in this rapidly evolving industry. Performance Analysts account for 25% of the market, demonstrating the value of data-driven decision-making in advertising campaigns. SEO Specialists follow closely with a 20% share, emphasizing the need for search engine optimization in the digital space. Social Media Strategists and Content Marketing Managers represent 15% and 5% of the market, respectively. While these roles require specialized skill sets, they are integral to a comprehensive and well-rounded marketing strategy, ensuring a consistent message and brand image across various platforms and channels. As technology advances and consumer habits evolve, staying current with job market trends and skill demand in the UK ad performance and strategic planning sector is crucial for success. This 3D Pie chart offers valuable insights into the industry's landscape, making it easy to identify and capitalize on emerging opportunities.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD PERFORMANCE AND STRATEGIC PLANNING

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London School of International Business (LSIB)

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05 May 2025

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