Executive Development Programme in Sales & Marketing: Leading with Purpose

Name: Executive Development Programme in Sales & Marketing: Leading with Purpose
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The Executive Development Programme in Sales & Marketing: Leading with Purpose is a certificate course designed to empower professionals with essential skills for career advancement. In today's fast-paced and competitive business landscape, understanding the nuances of sales and marketing is crucial for success.

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AboutThisCourse

This course is designed to meet the growing industry demand for leaders who can effectively navigate the complex world of sales and marketing. It provides learners with a comprehensive understanding of the latest sales and marketing strategies, tools, and techniques, enabling them to drive business growth and improve profitability. The programme emphasizes the importance of leading with purpose, empowering learners to align their sales and marketing efforts with their organization's broader mission and values. By the end of the course, learners will have developed a deep understanding of the sales and marketing function and will be equipped with the skills and knowledge needed to excel in their careers and drive business success.

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CourseDetails

• Strategic Sales & Marketing Planning: Developing integrated sales and marketing strategies to achieve business goals.

• Customer-Centric Approach: Understanding customer needs and behavior to create value-driven solutions.

• Sales Leadership: Building high-performing sales teams and effective leadership skills.

• Marketing Analytics: Utilizing data-driven insights to inform marketing decisions and improve ROI.

• Digital Marketing: Leveraging digital channels and technologies to reach and engage customers.

• Brand Management: Building and managing strong, consistent brand identities.

• Innovation in Sales & Marketing: Exploring emerging trends and best practices to drive growth and success.

• Stakeholder Management: Building and maintaining relationships with key stakeholders to drive business success.

• Ethical Sales & Marketing Practices: Understanding and applying ethical principles in sales and marketing activities.

CareerPath

The **Executive Development Programme in Sales & Marketing: Leading with Purpose** is designed to cater to the growing demand for skilled professionals in the UK's sales and marketing sectors. This programme equips participants with essential tools and strategies for effective sales and marketing leadership, aligning their purpose with industry relevance. 1. **Sales Director**: As a key figure in any organisation, a Sales Director is responsible for developing and implementing sales strategies to achieve business objectives. With a median salary of £75,000 in the UK, this role requires a deep understanding of the market, strong communication skills, and the ability to lead a team to success. 2. **Marketing Director**: A Marketing Director designs and implements marketing strategies to build brand awareness, increase market share, and drive revenue growth. In the UK, the median salary for a Marketing Director is around £68,000, with a strong demand for digital marketing expertise. 3. **Sales Manager**: A Sales Manager oversees the sales team, sets targets, and develops sales strategies to achieve business objectives. In the UK, Sales Managers earn a median salary of £40,000, with opportunities for growth and development. 4. **Marketing Manager**: A Marketing Manager develops and executes marketing campaigns, manages the marketing budget, and coordinates with various teams to ensure campaign success. In the UK, Marketing Managers earn a median salary of £35,000, with potential for growth as they gain experience. 5. **Sales Team Leader**: A Sales Team Leader supports the Sales Manager in managing the sales team, setting targets, and developing strategies to achieve sales goals. In the UK, Sales Team Leaders earn a median salary of £28,000, with potential for advancement as they gain experience. 6. **Marketing Team Leader**: A Marketing Team Leader supports the Marketing Manager in developing and implementing marketing campaigns, managing the marketing budget, and coordinating with various teams to ensure campaign success. In the UK, Marketing Team Leaders earn a median salary of £26,000, with potential for growth as they gain experience.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES & MARKETING: LEADING WITH PURPOSE

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London School of International Business (LSIB)

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05 May 2025

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