Executive Development Programme in Data-Led Marketing Strategies

Name: Executive Development Programme in Data-Led Marketing Strategies
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The Executive Development Programme in Data-Led Marketing Strategies certificate course is a comprehensive program designed to equip marketing professionals with the essential skills needed to thrive in today's data-driven world. This course emphasizes the importance of data-led decision-making in marketing and provides learners with the tools and techniques necessary to extract insights from complex data sets.

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AboutThisCourse

With the increasing demand for data-driven marketing strategies, this program is more relevant than ever. According to a recent report, 78% of marketers believe that data-driven marketing is crucial for business success. This course is designed to meet this industry demand and prepare learners for careers in data-led marketing. Throughout the course, learners will gain hands-on experience with the latest marketing analytics tools and techniques, including customer segmentation, predictive analytics, and marketing mix modeling. By the end of the program, learners will have a deep understanding of data-led marketing strategies and be able to apply these skills to real-world marketing scenarios, positioning themselves for career advancement in this growing field.

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CourseDetails

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Data-Driven Marketing Fundamentals •
Data Collection and Analysis •
Market Segmentation and Targeting •
Customer Relationship Management (CRM) •
Performance Metrics and KPIs in Data-Led Marketing •
Data Visualization and Reporting •
Data Privacy and Security in Marketing •
Artificial Intelligence (AI) and Machine Learning (ML) in Data-Led Marketing •
Implementing Data-Led Marketing Strategies •

CareerPath

The Executive Development Programme in Data-Led Marketing Strategies focuses on the hottest data-driven marketing roles in the UK. With a transparent background and 3D effect, this Google Charts pie chart highlights the percentage of job market trends for data-related marketing roles. The Data Scientist role takes the lead with 25% of the market demand, demonstrating a growing need for professionals skilled in data analysis and machine learning. The Marketing Analyst role follows closely with 20%, emphasising the importance of data-driven decision making in marketing campaigns. The innovative Growth Hacker role captures 18% of the market, focusing on rapid experimentation across marketing channels to drive customer acquisition and retention. The Business Intelligence Developer role contributes 15% to the demand, developing and maintaining data systems for marketing insights. The versatile Data Engineer role represents 12% of the demand, responsible for building and managing data infrastructure for marketing applications. Finally, the Marketing Technologist role, which brings marketing and technology together, accounts for 10% of the demand. These statistics showcase the ever-evolving UK job market for data-led marketing roles, providing valuable insights for professionals looking to advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-LED MARKETING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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