Masterclass Certificate in Ad Fraud & Marketing Technology

Name: Masterclass Certificate in Ad Fraud & Marketing Technology
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The Masterclass Certificate in Ad Fraud & Marketing Technology course is a comprehensive program designed to tackle the growing issue of ad fraud and enhance learners' understanding of marketing technology. In an era where digital advertising is a critical component of business strategy, this course is more important than ever.

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AboutThisCourse

With the rise of ad fraud, it's estimated that $42 billion will be lost to fraudulent activities in 2021. This course equips learners with the essential skills to identify, prevent, and combat ad fraud, ensuring maximized ROI for businesses and safeguarded budgets. Not only does this course cover ad fraud, but it also delves into marketing technology, providing a solid foundation in topics such as data-driven marketing, marketing automation, and customer relationship management (CRM). By the end of the course, learners will be well-equipped with the skills necessary to advance their careers in marketing, advertising, and technology industries.

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CourseDetails

• Ad Fraud Detection
• Marketing Technology Landscape
• Fraudulent Traffic Analysis
• Digital Advertising Standards & Regulations
• Programmatic Advertising & Ad Fraud
• Mobile Ad Fraud Techniques
• Attribution Models & Fraud Prevention
• Machine Learning in Ad Fraud Detection
• Cross-Channel Ad Fraud Mitigation
• Ad Fraud Case Studies & Best Practices

CareerPath

In the ever-evolving digital landscape, the demand for experts in Ad Fraud and Marketing Technology continues to grow in the UK. This section showcases the latest job market trends, salary ranges, and skill demand using an engaging 3D Pie chart. Let's explore the current roles and their respective representation in the job market: 1. **Ad Fraud Analyst**: With a 35% share, these professionals work tirelessly to detect and mitigate fraudulent activities in online advertising. 2. **Marketing Technologist**: Holding 40% of the market, these experts bridge the gap between marketing and technology by implementing advanced marketing tools and strategies. 3. **Data Scientist (Marketing Focus)**: Representing 20% of the jobs, these data-driven professionals analyze marketing campaigns and customer behavior to provide actionable insights. 4. **Digital Marketing Manager**: With a 5% share, these individuals lead digital marketing teams in creating and executing strategic campaigns to drive brand awareness and revenue. These roles, along with their salary ranges and skill demand, contribute to a thriving industry that constantly adapts to emerging trends and technologies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD FRAUD & MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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