Global Certificate in Next-Gen Global Ad Metrics

Name: Global Certificate in Next-Gen Global Ad Metrics
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The Global Certificate in Next-Gen Global Ad Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving advertising industry. This course focuses on the importance of next-generation ad metrics, which are critical for measuring the effectiveness of digital advertising campaigns.

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AboutThisCourse

With the increasing demand for data-driven decision-making in advertising, this course provides learners with the necessary knowledge and skills to analyze and interpret ad metrics, enabling them to make informed decisions that drive business growth. The course covers various topics, including cross-platform ad measurement, attention metrics, brand safety, and ad fraud detection. Learners will gain hands-on experience with industry-leading ad measurement tools and platforms, providing them with a competitive edge in the job market. By completing this course, learners will be able to demonstrate their expertise in next-generation ad metrics, making them highly attractive to potential employers and opening up exciting career advancement opportunities. In summary, the Global Certificate in Next-Gen Global Ad Metrics is a must-take course for anyone looking to advance their career in the advertising industry. With a focus on industry demand and the latest ad metrics techniques, this course provides learners with the skills and knowledge needed to succeed in today's data-driven advertising landscape.

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CourseDetails

• Unit 1: Introduction to Next-Gen Global Ad Metrics
• Unit 2: Understanding Traditional Ad Metrics vs. Next-Gen Ad Metrics
• Unit 3: Key Performance Indicators (KPIs) in Next-Gen Global Ad Metrics
• Unit 4: Data-Driven Attribution and Cross-Channel Measurement
• Unit 5: Advanced Targeting and Personalization Metrics
• Unit 6: The Role of Artificial Intelligence (AI) and Machine Learning (ML) in Ad Metrics
• Unit 7: Brand Safety and Viewability Metrics
• Unit 8: Fraud Detection and Prevention in Ad Metrics
• Unit 9: Multi-Touch Attribution and Marketing Mix Modeling
• Unit 10: Privacy and Compliance in Global Ad Metrics

CareerPath

The Global Certificate in Next-Gen Global Ad Metrics program prepares professionals for exciting opportunities in the ever-evolving field of digital marketing and data analysis. This 3D pie chart highlights some of the popular roles in the UK market, offering a visual representation of the job market trends. Digital Marketing Managers, with a 12% share, are responsible for planning, executing, and optimizing digital marketing campaigns to boost brand visibility and revenue. Data Analysts, accounting for 24%, collect and interpret data to help businesses make informed decisions and improve overall performance. Marketing Analytics Managers, with 18% of the market, specialize in integrating data analysis into marketing strategies, ensuring a data-driven approach for better results. Marketing Specialists (15%) work closely with various teams to develop and implement marketing initiatives across channels. Growth Hackers (10%) focus on rapid experimentation across marketing channels to identify the most efficient ways to grow a business, while SEO Specialists (21%) optimize websites and content to improve search engine rankings and drive organic traffic. These roles are in high demand as companies increasingly rely on digital marketing and data analysis to stay competitive. The Global Certificate in Next-Gen Global Ad Metrics provides professionals with the necessary skills to excel in these positions and advance their careers.

EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN NEXT-GEN GLOBAL AD METRICS

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London School of International Business (LSIB)

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05 May 2025

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