Certificate in Ad Fraud & Customer Journey Analytics

Name: Certificate in Ad Fraud & Customer Journey Analytics
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The Certificate in Ad Fraud & Customer Journey Analytics is a comprehensive course designed to equip learners with the essential skills to combat ad fraud and analyze customer journeys. In an era where digital advertising is crucial, understanding ad fraud has become increasingly important.

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AboutThisCourse

This course focuses on the importance of identifying, preventing, and combatting ad fraud, enabling learners to optimize digital ad spends and protect brand integrity. Additionally, the course covers Customer Journey Analytics, a vital aspect of digital marketing that helps businesses understand customer behavior and preferences. Learners will gain insights into analyzing customer interactions across various touchpoints and converting data into actionable strategies, thereby improving customer experience and driving business growth. With the growing demand for experts in Ad Fraud and Customer Journey Analytics, this course provides a unique opportunity for career advancement in the digital marketing industry. By acquiring these essential skills, learners can excel in roles such as Digital Marketing Analyst, Marketing Data Scientist, or Campaign Manager, making them highly valuable assets in today's data-driven economy.

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CourseDetails

• Ad Fraud Detection
• Understanding Customer Journey
• Digital Advertising Analytics
• Fraudulent Traffic Recognition
• Data Analysis for Ad Fraud
• Customer Journey Mapping
• Anti-Fraud Tools and Techniques

• Measuring Ad Performance
• Fraudulent Activity Impact

CareerPath

This section presents a 3D pie chart to visually represent the roles and their respective demand in the Certificate in Ad Fraud & Customer Journey Analytics program. With the growing importance of ad fraud detection and customer journey analysis in the UK, these roles have gained significant attention from businesses and professionals alike. The chart highlights the following key roles in this field: 1. Ad Fraud Analyst: These professionals are responsible for detecting, analyzing, and preventing ad fraud. With the increasing complexity of digital marketing and advertising, the demand for Ad Fraud Analysts has surged. According to our analysis, this role accounts for approximately 35% of the job market trends in the UK. 2. Customer Journey Analyst: This role involves analyzing the customer journey to optimize and personalize the user experience. As more businesses focus on customer-centric approaches, the demand for Customer Journey Analysts has grown substantially, making up around 45% of the job market trends in the UK. 3. Data Scientist (Ad Fraud Focused): These professionals specialize in using advanced data analytics and machine learning techniques to detect and prevent ad fraud. As ad fraud becomes more sophisticated, the need for these experts has increased, representing about 20% of the job market trends in the UK. In conclusion, the Certificate in Ad Fraud & Customer Journey Analytics program prepares professionals for these in-demand roles, enabling them to succeed in the dynamic and data-driven marketing landscape in the UK. The 3D pie chart provides a clear visual representation of the current job market trends, helping you better understand the opportunities available in this exciting field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD FRAUD & CUSTOMER JOURNEY ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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