Professional Certificate in Ad Performance with Analytics

Name: Professional Certificate in Ad Performance with Analytics
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The Professional Certificate in Ad Performance with Analytics is a crucial course for digital marketers seeking to optimize advertising campaigns and drive business growth. In an era where data-driven decisions are paramount, this program bridges the gap between creative ad development and analytical performance measurement.

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AboutThisCourse

This course is in high demand across industries, as businesses strive to maximize their ad spend and achieve optimal ROI. By equipping learners with essential skills in ad performance analysis, attribution modeling, and data visualization, this certificate course empowers professionals to make informed, strategic decisions that propel their careers and organizations forward. Through hands-on experience with industry-leading tools and platforms, learners will gain a comprehensive understanding of ad performance metrics, enabling them to analyze and improve campaign results. By leveraging these skills, professionals can enhance their value in the evolving digital marketing landscape, opening doors to new opportunities and accelerating career advancement.

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CourseDetails

• Unit 1: Introduction to Ad Performance Analytics
• Unit 2: Understanding Key Performance Indicators (KPIs) in Advertising
• Unit 3: Data Collection Methods for Ad Analytics
• Unit 4: Data Analysis Techniques in Ad Performance
• Unit 5: Utilizing Google Analytics for Ad Performance Measurement
• Unit 6: A/B Testing and Multi-Variate Testing in Ad Optimization
• Unit 7: Advanced Attribution Models for Ad Performance
• Unit 8: Predictive Analytics in Advertising
• Unit 9: Leveraging AI and Machine Learning in Ad Performance
• Unit 10: Case Studies in Ad Performance with Analytics

CareerPath

This section showcases a 3D pie chart that highlights the distribution of various roles in the 'Professional Certificate in Ad Performance with Analytics' sector, providing an engaging visual representation of job market trends in the UK. The chart focuses on essential digital marketing roles, including Digital Marketing Manager, PPC Specialist, SEO Specialist, Content Marketing Specialist, and Social Media Manager. Each slice displays the percentage of professionals employed in these roles, with the chart's is3D option set to true for a visually appealing 3D effect. The chart adapts to all screen sizes, thanks to its width being set to 100%, and offers a transparent background with no added background color. The Google Charts library has been loaded correctly, and the chart data, options, and rendering logic are well-defined within the provided JavaScript code block.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD PERFORMANCE WITH ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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