Executive Development Programme in University Communications

Name: Executive Development Programme in University Communications
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The Executive Development Programme in University Communications is a certificate course designed to empower professionals with the skills to excel in strategic communication within the higher education sector. This program underscores the importance of effective communication in fostering strong relationships between universities and their stakeholders.

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AboutThisCourse

In an era where digital transformation and rapidly evolving communication channels shape how institutions engage with their communities, this course is in high demand. It equips learners with essential skills to navigate the complexities of university communications, ensuring they stay at the forefront of industry trends. By combining theory and practice, this course cultivates critical thinking and problem-solving abilities, enabling professionals to make informed decisions and drive impactful communication strategies. As a result, participants will be well-positioned to advance their careers in university communications and related fields.

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CourseDetails

• University Communications: An Overview
• Developing an Effective Communications Strategy
• Understanding Your Audience: Stakeholder Management
• Crafting Powerful Messages: Tone, Style, and Voice
• Media Relations and Public Affairs
• Digital Communications: Websites, Social Media, and Beyond
• Internal Communications: Engaging Employees and Cultivating Loyalty
• Crisis Communications: Preparation, Response, and Recovery
• Measuring Success: Evaluating Communications Efforts

CareerPath

The Executive Development Programme in University Communications focuses on the most sought-after roles in the UK job market, encompassing a wide range of job market trends, salary ranges, and skill demands. This 3D pie chart offers a glance at the industry's most relevant positions: 1. **Public Relations Specialist**: Representing 30% of the sector, these professionals manage the spread of information between an organization and the public. 2. **Communications Manager**: With 25% of the market share, communications managers plan, develop and implement communication strategies. 3. **Marketing Communication Director**: Claiming 20% of the positions, these directors lead marketing communication teams and manage external and internal communication strategies. 4. **Digital Communication Specialist**: Accounting for 15% of the roles, digital communication specialists develop and manage online communication strategies. 5. **Corporate Communication Manager**: Holding 10% of the positions, corporate communication managers handle internal and external messaging, ensuring brand consistency. These roles, represented in the interactive pie chart above, showcase the ever-evolving landscape of university communications and the growing demand for skilled professionals.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN UNIVERSITY COMMUNICATIONS

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London School of International Business (LSIB)

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05 May 2025

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