Executive Development Programme Marketing Transformation

Name: Executive Development Programme Marketing Transformation
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The Executive Development Programme in Marketing Transformation is a certificate course designed to empower professionals with the necessary skills to drive marketing innovation and stay ahead in the ever-evolving business landscape. This programme emphasizes the importance of data-driven decision-making, customer-centric strategies, and innovative marketing techniques, making it essential for modern marketers.

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AboutThisCourse

In an era where digital technology disrupts traditional marketing practices, there is a growing demand for experts who can navigate this complex terrain. This course equips learners with essential skills in strategic marketing, marketing analytics, customer experience management, and marketing technology, enabling them to add value to their organizations and advance their careers. By the end of this programme, learners will have gained a comprehensive understanding of marketing transformation and the tools and techniques required to drive it. They will be able to apply their knowledge to real-world scenarios, making them valuable assets in their respective industries.

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CourseDetails

• Marketing Strategy for Digital Transformation
• Understanding Customer Experience (CX) and User Experience (UX)
• Data-Driven Marketing and Analytics
• Marketing Automation and Technology Stack
• Multi-Channel Marketing and Campaign Management
• Content Marketing and Storytelling in the Digital Age
• Social Media and Influencer Marketing
• SEO and SEM for Marketing Leaders
• Brand Management in the Age of Disruption
• Measuring Marketing Success and ROI

CareerPath

The Executive Development Programme for Marketing Transformation focuses on the ever-evolving landscape of marketing roles in the UK. In this 3D pie chart, we delve into the job market trends, highlighting the percentage share of various marketing roles. The marketing sector in the UK is booming, offering diverse opportunities for professionals to grow and contribute. Our programme is tailored to meet the industry's needs by addressing relevant and in-demand skillsets. In this 3D pie chart, we present six prominent marketing roles, covering both traditional and digital aspects: 1. **Marketing Director**: Often the head of marketing, these professionals oversee the development and implementation of marketing strategies. 2. **Marketing Manager**: Responsible for planning, coordinating, and executing marketing efforts to promote a business's products and services. 3. **Digital Marketing Manager**: A specialist in managing an organisation's digital marketing efforts, such as social media, email, and search engine marketing. 4. **Content Marketing Specialist**: Professionals who create and manage content to engage and attract a target audience. 5. **SEO Specialist**: Experts in optimising websites and web content for search engines, driving traffic, and improving online visibility. 6. **Social Media Manager**: Individuals who plan, execute, and manage social media strategies to build brand awareness and engage with target audiences. By understanding the distribution of these roles, our programme aims to address the skills required for each profession and help professionals adapt to the ever-evolving marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME MARKETING TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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