Global Certificate in Sales & Marketing Case Studies

Name: Global Certificate in Sales & Marketing Case Studies
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The Global Certificate in Sales & Marketing Case Studies is a comprehensive course that equips learners with essential skills for career advancement in the sales and marketing industry. This course focuses on real-world case studies, providing practical insights and solutions to common challenges faced by marketing professionals.

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AboutThisCourse

It is designed to enhance learners' understanding of marketing strategies, consumer behavior, and sales techniques, making them well-prepared for leadership roles in the industry. With the increasing demand for marketing professionals who can think critically, solve complex problems, and demonstrate a deep understanding of consumer behavior, this course is more important than ever. Learners who complete this course will have the skills and knowledge necessary to drive sales and marketing success in any organization. This certificate course is an excellent investment for anyone looking to advance their career in sales and marketing.

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CourseDetails

• Sales & Marketing Case Studies: An Overview
• Understanding the Target Market: Segmentation, Targeting, and Positioning
• Sales Strategy: Territory Management, Account Planning, and Relationship Building
• Marketing Mix: Product, Price, Place, and Promotion
• Digital Marketing: Social Media, Email, Content, and SEO Strategies
• Sales & Marketing Metrics: Key Performance Indicators (KPIs), Return on Investment (ROI), and Customer Lifetime Value (CLV)
• Customer Experience: Customer Journey, Touchpoints, and Feedback Analysis
• Brand Management: Brand Identity, Reputation, and Equity
• Sales & Marketing Ethics: Compliance, Data Privacy, and Social Responsibility

CareerPath

In the UK, sales and marketing careers offer diverse opportunities and attractive remuneration packages. This 3D Pie chart represents the distribution of various roles in the job market, providing insights into the demand for specific skills and job market trends. 1. **Sales Representative**: With a 35% share in the job market, sales representatives are the most common sales and marketing roles. They are responsible for maintaining relationships with existing customers and seeking new business opportunities. 2. **Marketing Coordinator**: Holding 20% of the market, marketing coordinators ensure seamless execution of marketing campaigns, manage project timelines, and track campaign performance. 3. **Sales Manager**: With a 15% share, sales managers oversee sales teams, set sales targets, and develop sales strategies to drive revenue growth. 4. **Marketing Manager**: Accounting for 10% of the market, marketing managers focus on developing and implementing marketing strategies to build brand awareness and drive customer engagement. 5. **Digital Marketing Specialist**: With a 10% share, digital marketing specialists use various online channels and tools to reach and engage with customers, measuring and optimizing campaign performance. 6. **Business Development Manager**: Representing the remaining 10% of the market, business development managers identify potential new markets, create and maintain partnerships, and seek new business opportunities to expand the organization's reach and revenue streams.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SALES & MARKETING CASE STUDIES

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London School of International Business (LSIB)

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05 May 2025

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