Executive Development Programme Leading with Purpose in Marketing

Name: Executive Development Programme Leading with Purpose in Marketing
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The Executive Development Programme in Leading with Purpose in Marketing is a certificate course designed to empower marketing professionals with the necessary skills to drive growth and innovation. In an era where purpose-driven marketing is in high demand, this programme equips learners with the ability to create authentic and compelling brand stories, build customer loyalty, and foster a culture of social responsibility.

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AboutThisCourse

Learners will gain essential skills in strategic marketing, data analytics, and digital transformation, preparing them for senior leadership roles. With a focus on ethical and sustainable marketing practices, this course is ideal for professionals seeking to make a positive impact on their organizations and society. By completing this programme, learners will not only enhance their career prospects but also contribute to building a better future through responsible marketing practices.

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CourseDetails

• Purpose-Driven Marketing Strategy
• Understanding Brand Purpose and Value Proposition
• Stakeholder Engagement and Collaboration in Marketing
• Marketing Ethics and Social Responsibility
• Leveraging Data Analytics for Purpose-Driven Marketing
• Authentic Storytelling and Content Marketing
• Innovative Thinking for Marketing Leaders
• Building and Leading High-Performing Marketing Teams
• Sustainable Marketing and Brand Growth

CareerPath

The **Executive Development Programme - Leading with Purpose** focuses on marketing roles that are in high demand and offer competitive salary ranges in the UK. Check out this 3D pie chart showcasing the latest job market trends for marketing professionals: 1. **Marketing Manager:** A marketing manager is responsible for planning, executing, and monitoring marketing campaigns. They often lead a team of marketing professionals and coordinate with other departments to ensure brand consistency. In the UK, marketing managers can earn between £35,000 and £70,000 per year. 2. **Digital Marketing Specialist:** This role involves developing and implementing digital marketing strategies to increase brand awareness and online sales. They specialize in various digital channels, such as email, social media, and search engine marketing. In the UK, digital marketing specialists earn between £25,000 and £50,000 per year. 3. **Content Marketing Manager:** A content marketing manager is responsible for planning, creating, and managing content for a company's marketing channels. They often work closely with other marketing professionals to ensure content aligns with the company's overall marketing strategy. In the UK, content marketing managers earn between £30,000 and £60,000 per year. 4. **SEO Specialist:** An SEO specialist optimizes a company's online content to improve search engine rankings and organic traffic. They analyze website performance, develop SEO strategies, and monitor the effectiveness of their efforts. In the UK, SEO specialists earn between £20,000 and £50,000 per year. 5. **Social Media Manager:** A social media manager creates and manages a company's social media presence. They develop social media strategies, create engaging content, and monitor analytics to optimize performance. In the UK, social media managers earn between £25,000 and £50,000 per year. 6. **Marketing Analyst:** A marketing analyst examines market trends, consumer preferences, and competitor strategies to help a company make informed marketing decisions. They analyze data, create reports, and provide insights to marketing teams. In the UK, marketing analysts earn between £25,000 and £50,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME LEADING WITH PURPOSE IN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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