Certificate E-commerce & CRM: Retention Roadmap Essentials

Name: Certificate E-commerce & CRM: Retention Roadmap Essentials
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The Certificate E-commerce & CRM: Retention Roadmap Essentials is a comprehensive course designed to equip learners with essential skills for career advancement in the e-commerce industry. This course emphasizes the importance of CRM (Customer Relationship Management) strategies that help businesses retain customers and increase sales.

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AboutThisCourse

In today's digital era, e-commerce has become a critical driver of business growth, making this course highly relevant and in demand. By the end of this course, learners will be able to create effective retention strategies, analyze customer behavior, and leverage data-driven insights to drive business success. The course covers essential topics such as customer retention strategies, email marketing, customer segmentation, and personalization techniques. Learners will also gain hands-on experience with popular CRM tools, making them industry-ready and highly employable. In summary, this course is an excellent opportunity for learners to acquire essential skills for career advancement in the e-commerce industry. By mastering CRM strategies and techniques, learners can help businesses retain customers, increase sales, and stay ahead of the competition.

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CourseDetails

• E-commerce Customer Relationship Management (CRM) Overview
• Importance of Customer Retention in E-commerce
• Understanding Customer Lifetime Value (CLV)
• Strategies for Customer Segmentation in E-commerce
• Personalization Techniques for Customer Retention
• Implementing Effective Email Marketing Campaigns
• Social Media and CRM for Customer Retention
• Utilizing Data and Analytics in E-commerce CRM
• Customer Service and Support for Retention
• Measuring and Optimizing CRM Retention Metrics

CareerPath

The e-commerce and CRM fields have been rapidly growing in the UK, leading to an increased demand for professionals with specialized skills in these areas. In this Certificate E-commerce & CRM: Retention Roadmap Essentials, we'll explore the latest job market trends, salary ranges, and skill demand for the following roles: 1. E-commerce Manager: Overseeing an organization's e-commerce strategy, these professionals ensure seamless online shopping experiences and optimize sales channels. With an average salary range of £35,000 to £55,000, e-commerce managers must have a strong understanding of e-commerce platforms, digital marketing, and data analysis. 2. CRM Manager: CRM (Customer Relationship Management) managers are responsible for developing and implementing strategies for managing and nurturing customer relationships. The average salary for CRM managers in the UK ranges from £30,000 to £50,000, and required skills include proficiency in CRM software, data analysis, and customer service. 3. Digital Marketing Specialist: Digital marketing specialists focus on creating and executing campaigns across various digital channels, such as social media, email, and search engines. The average salary for digital marketing specialists in the UK is between £24,000 and £40,000, and they should possess skills in SEO, content marketing, and data analysis. 4. SEO Specialist: SEO (Search Engine Optimization) specialists optimize websites and content to improve search engine rankings and increase organic traffic. In the UK, SEO specialists earn between £20,000 and £45,000, and they should be well-versed in keyword research, on-page optimization, and link building. 5. Data Analyst: Data analysts collect and interpret data to help organizations make informed decisions. With an average salary range of £22,000 to £45,000, data analysts need strong analytical skills and proficiency in data visualization tools like Tableau or PowerBI. 6. Web Developer: Web developers create and maintain websites, ensuring optimal user experience and functionality. In the UK, web developers typically earn between £22,000 and £45,000, requiring expertise in programming languages such as HTML, CSS, JavaScript, and backend technologies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE E-COMMERCE & CRM: RETENTION ROADMAP ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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