Executive Development Programme in Sales & Marketing for Technology

Name: Executive Development Programme in Sales & Marketing for Technology
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The Executive Development Programme in Sales & Marketing for Technology is a certificate course designed to provide learners with essential skills for career advancement in the technology industry. This program focuses on enhancing strategic decision-making, leadership, and sales & marketing skills that are crucial for success in the fast-paced and ever-evolving technology landscape.

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AboutThisCourse

In today's digital age, there is a high demand for professionals who can effectively market and sell technology products and services. This course is designed to equip learners with the latest sales and marketing strategies, techniques, and tools to excel in this field. By completing this program, learners will gain a deep understanding of the sales and marketing funnel, buyer personas, customer journey mapping, demand generation, and digital marketing strategies. They will also learn how to leverage data analytics and artificial intelligence to optimize sales and marketing efforts. Overall, this course is essential for anyone looking to advance their career in technology sales and marketing, and stay ahead of the curve in this competitive industry.

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CourseDetails

• Sales Strategy for Technology Products: Understanding market trends, customer needs, and competitive landscape to develop effective sales strategies for technology products.

• Marketing Fundamentals: Exploring marketing concepts, customer segments, value proposition, and positioning for technology products.

• Digital Marketing Techniques: Leveraging digital channels and tools to reach and engage customers with technology products.

• Sales Enablement: Ensuring sales teams have access to relevant marketing materials, product information, and training to effectively sell technology products.

• Customer Relationship Management: Managing customer interactions, data, and analytics to improve customer experience and drive sales for technology products.

• Sales Forecasting and Analytics: Analyzing sales data and trends to make informed decisions and improve sales performance for technology products.

• Sales Negotiation and Closing Techniques: Developing skills to effectively negotiate and close deals for technology products.

• Cross-Selling and Upselling Strategies: Identifying opportunities to increase revenue through cross-selling and upselling technology products.

• Sales Management and Leadership: Managing and leading sales teams to drive performance and achieve sales goals for technology products.

CareerPath

The **Executive Development Programme in Sales & Marketing for Technology** highlights the following roles in the industry: - **Sales Director**: Leading the sales team and driving revenue growth, a Sales Director plays a crucial role in the success of tech companies. The average salary in the UK ranges from £70,000 to £150,000. - **Marketing Director**: Overseeing marketing strategies, a Marketing Director enables tech companies to reach their target audience effectively. The average salary ranges from £60,000 to £130,000 in the UK. - **Sales Manager**: Managing sales teams and monitoring performance, a Sales Manager is responsible for achieving sales targets and ensuring customer satisfaction. The UK salary range is between £35,000 and £70,000. - **Marketing Manager**: Coordinating marketing activities, a Marketing Manager enables a tech company to promote its products or services. The average salary in the UK ranges from £30,000 to £60,000. - **Sales Executive**: Engaging with potential clients and closing deals, a Sales Executive is vital to a tech company's growth. The UK salary range is between £20,000 and £45,000. - **Marketing Executive**: Implementing marketing campaigns and generating leads, a Marketing Executive is essential for promoting a tech company's offerings. The average salary ranges from £18,000 to £35,000 in the UK. These roles have seen increasing demand due to the growth of the technology sector in the UK. Organisations invest in these positions to drive sales and marketing initiatives, ensuring long-term success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES & MARKETING FOR TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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