Professional Certificate in Ad Targeting: Performance Marketing

Name: Professional Certificate in Ad Targeting: Performance Marketing
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The Professional Certificate in Ad Targeting: Performance Marketing is a crucial course designed to empower learners with the skills needed to excel in digital marketing. This program focuses on ad targeting, a critical aspect of performance marketing that involves delivering relevant ads to specific audiences to optimize campaign performance.

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AboutThisCourse

In an era where digital advertising drives business growth, the demand for experts in ad targeting is at an all-time high. This course equips learners with essential skills to meet this demand, providing a comprehensive understanding of ad targeting strategies, audience segmentation, and campaign optimization. By the end of this course, learners will have gained the expertise to design and implement effective ad targeting strategies, analyze campaign performance, and make data-driven decisions to maximize ROI. These skills are not only in high demand but are also transferable across various industries, making this course an excellent investment for career advancement in performance marketing.

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CourseDetails

• Unit 1: Introduction to Ad Targeting
• Unit 2: Understanding Performance Marketing
• Unit 3: Audience Segmentation and Personas
• Unit 4: Ad Formats and Placements
• Unit 5: Key Metrics in Ad Targeting
• Unit 6: Data Analysis for Ad Targeting
• Unit 7: Programmatic Advertising and Real-Time Bidding
• Unit 8: Retargeting and Behavioral Advertising
• Unit 9: Cross-Channel Ad Targeting Strategies
• Unit 10: Emerging Trends in Ad Targeting

CareerPath

The world of Ad Targeting and Performance Marketing is a dynamic and rewarding one, with various roles fueling its growth. Let's take a closer look at the industry's breakdown of roles, as represented by this 3D pie chart. In the UK, Digital Marketing Specialists take up a significant portion of the market, with 45% of the roles. These professionals are in charge of creating and implementing effective digital marketing campaigns to reach and convert the target audience. Performance Marketing Managers follow closely behind, accounting for 25% of the market. They oversee marketing strategies and optimize campaigns to maximize returns on ad spend. Their role is essential in ensuring the success of advertising efforts in the performance marketing landscape. Ad Operations Specialists make up 15% of the market. These experts manage the technical aspects of ad operations, including ad trafficking, campaign management, and reporting, to ensure smooth campaign execution. Data Analysts, who are crucial for interpreting and utilizing data to inform marketing strategies, account for 10% of the market. In this data-driven industry, their role is becoming increasingly important in making informed decisions and optimizing ad performance. Lastly, SEO Specialists, with 5% of the market, focus on optimizing websites and content to improve search engine rankings and increase organic traffic. They play a vital role in enhancing online visibility and drawing in potential customers. In summary, the Ad Targeting: Performance Marketing sector in the UK is composed of various roles, each contributing significantly to its overall success. This 3D pie chart offers a visual representation of the industry's composition, helping you better understand the opportunities and trends in this thriving field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD TARGETING: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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