Executive Development Programme in Product Marketing: Impactful Launches

Name: Executive Development Programme in Product Marketing: Impactful Launches
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The Executive Development Programme in Product Marketing: Impactful Launches certificate course is a comprehensive program designed to meet the growing industry demand for skilled product marketing professionals. This course emphasizes the importance of product marketing in driving business growth and acquiring new customers.

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AboutThisCourse

Through this program, learners will develop essential skills in strategic planning, market research, product positioning, and launch execution. The course content is curated by industry experts, ensuring that learners gain practical knowledge and skills that are highly valued in the workplace. By completing this course, learners will be equipped with the skills and confidence necessary to lead successful product launches and advance their careers in product marketing.

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CourseDetails

• Product Launch Strategy
• Market Research and Analysis
• Identifying Target Customers and Personas
• Product Positioning and Messaging
• Go-to-Market Planning and Execution
• Metrics and KPIs for Product Launches
• Building and Leading Cross-Functional Teams
• Communication and Presentation Skills
• Sales Enablement and Training
• Continuous Improvement and Innovation in Product Marketing

CareerPath

The **Executive Development Programme in Product Marketing: Impactful Launches** is a comprehensive training program designed to equip professionals with the latest skills and knowledge required for successful product marketing launches in the UK job market. With an increasing demand for skilled product marketing specialists, this program aims to bridge the gap between industry requirements and candidate skills. Some of the key focus areas of this program include: 1. **Product Positioning**: Understanding the unique value proposition of products and effectively communicating their benefits to target audiences. 2. **Customer Segmentation**: Identifying and categorising customers based on their needs, preferences, and behaviour to optimise marketing strategies. 3. **Content Creation**: Developing compelling and engaging content across various channels to reach and influence potential customers. 4. **Data Analysis**: Analysing market trends, customer insights, and campaign performance to make data-driven decisions. 5. **Project Management**: Managing product marketing projects from conception to execution within budget and timeline constraints. 6. **Communication Skills**: Delivering clear, concise, and persuasive messages to internal and external stakeholders. In terms of **job market trends**, the demand for skilled product marketing professionals in the UK continues to grow. According to recent data, there has been a 20% increase in job postings for product marketing positions, with an average salary range of £40,000 to £80,000 per year. With the right blend of skills and experience, candidates can expect a rewarding career in product marketing. The **Executive Development Programme in Product Marketing: Impactful Launches** is structured to provide participants with a solid foundation in these key areas, ensuring they are well-prepared to excel in the competitive UK job market. The program's interactive and hands-on approach, combined with expert guidance and real-world case studies, ensures that participants gain practical experience and develop the skills required to make a lasting impact in the field of product marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT MARKETING: IMPACTFUL LAUNCHES

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London School of International Business (LSIB)

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05 May 2025

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