Advanced Certificate E-commerce CRM: Performance Measurement
-- ViewingNowThe Advanced Certificate E-commerce CRM: Performance Measurement is a comprehensive course designed to help learners master the art of measuring and optimizing CRM performance in electronic commerce. This certification program focuses on essential skills necessary to thrive in today's data-driven e-commerce industry.
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โข CRM Metrics & KPIs: Understanding the primary and secondary metrics and key performance indicators (KPIs) used in e-commerce CRM performance measurement, such as customer lifetime value (CLTV), customer acquisition cost (CAC), customer churn rate, and customer satisfaction score (CSAT).
โข Data Analysis for CRM Performance: Learning to analyze and interpret data to measure CRM performance, including the use of data visualization tools, spreadsheets, and statistical analysis techniques.
โข E-commerce CRM Dashboards: Creating and using CRM dashboards to monitor and track e-commerce performance KPIs, with a focus on setting up automated reports and alerts.
โข Customer Segmentation & Targeting: Segmenting customers based on demographics, behavior, and other characteristics to target marketing and sales efforts more effectively, and measuring the impact of these efforts on CRM performance.
โข Customer Journey Mapping: Mapping the customer journey from initial contact to purchase and beyond, and using this information to identify areas for improvement and measure the effectiveness of CRM strategies.
โข CRM Integration with E-commerce Platforms: Integrating CRM systems with e-commerce platforms to streamline data collection and analysis, and improve overall CRM performance.
โข CRM Automation & Personalization: Implementing automation and personalization strategies to improve CRM performance, including the use of AI and machine learning tools.
โข CRM Data Management & Security: Ensuring the security and accuracy of CRM data, including strategies for data backup, recovery, and privacy.
โข CRM Best Practices for E-commerce: Exploring best practices for e-commerce CRM performance measurement, including industry benchmarks, case studies, and expert insights.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
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- ThreeFourHoursPerWeek
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