Executive Development Programme in Craft Storytelling: Digital Marketing

Name: Executive Development Programme in Craft Storytelling: Digital Marketing
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The Executive Development Programme in Craft Storytelling: Digital Marketing certificate course is a powerful tool for career advancement. This program focuses on the art of storytelling in digital marketing, a crucial skill in today's media-driven world.

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AboutThisCourse

With the digital marketing industry growing rapidly, there's an increasing demand for professionals who can create engaging narratives that resonate with audiences. This course equips learners with essential skills in content creation, storytelling techniques, and digital marketing strategies. By the end of this program, learners will be able to craft compelling stories, optimize content for various digital platforms, and measure campaign performance. They'll also gain insights into the latest trends and best practices in digital marketing. This course is not just about learning; it's about transforming learners into confident storytellers who can make a significant impact in their organizations. Invest in this course, and you'll be investing in your career. You'll gain the skills and knowledge needed to stand out in the competitive digital marketing landscape, opening up opportunities for career growth and advancement.

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CourseDetails

• Unit 1: Introduction to Craft Storytelling & Digital Marketing
• Unit 2: The Power of Storytelling in Business
• Unit 3: Brand Identity & Tone of Voice
• Unit 4: Digital Platforms for Craft Storytelling
• Unit 5: Content Creation & Optimization
• Unit 6: Social Media Marketing for Craft Brands
• Unit 7: Email Marketing & Newsletter Campaigns
• Unit 8: Influencer Marketing & Collaborations
• Unit 9: Measuring Success: Analytics & KPIs for Craft Storytelling
• Unit 10: Future Trends in Digital Marketing for Craft Businesses

CareerPath

Each role in our Executive Development Programme in Craft Storytelling: Digital Marketing focuses on a specific area, allowing professionals to specialize and advance their careers in the UK's thriving job market. 1. **Content Writer**: With the ever-growing demand for engaging and informative content, these professionals are essential in crafting stories that resonate with target audiences, generating a 30% share in our program. 2. **Social Media Manager**: As businesses increasingly rely on social media for brand awareness and customer engagement, these experts command a 25% share, managing social strategies and campaigns. 3. **SEO Specialist**: With a 20% share, SEO specialists optimize websites to rank higher in search engine results, driving traffic and conversions for organizations in various sectors. 4. **Email Marketer**: Accounting for 15% of the program, email marketers design and implement effective email campaigns to nurture leads and foster customer relationships. 5. **Analytics Specialist**: With a 10% share, analytics professionals collect, analyze, and interpret data to help businesses make informed decisions and improve overall performance. These roles represent the dynamic landscape of digital marketing, offering exciting opportunities and rewarding career paths in the UK's growing job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CRAFT STORYTELLING: DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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