Advanced Certificate in Crisis Communication: Managing Public Perception

Name: Advanced Certificate in Crisis Communication: Managing Public Perception
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The Advanced Certificate in Crisis Communication: Managing Public Perception is a crucial course for professionals seeking to excel in crisis management and public relations. This certificate program addresses the increasing industry demand for experts equipped to handle complex communication challenges during crises.

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AboutThisCourse

By enrolling in this course, learners will develop a deep understanding of crisis communication strategies, public perception management, and stakeholder engagement. They will gain essential skills in media relations, issues management, and crisis preparedness and response. Upon completion, learners will be equipped with the tools and techniques necessary to maintain a positive public image, even in the face of adversity. This advanced certificate will enhance their career prospects and provide a competitive edge in the job market, making it an excellent investment for current and aspiring communication professionals.

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CourseDetails

• Crisis Communication Fundamentals
• Understanding Public Perception
• Strategies for Effective Crisis Messaging
• Stakeholder Communication in Crisis Management
• Social Media and Crisis Communication
• Legal and Ethical Considerations in Crisis Communication
• Media Relations during Crisis
• Case Studies in Crisis Communication
• Crisis Communication Planning and Training
• Evaluation and Improvement of Crisis Communication Strategies

CareerPath

The Advanced Certificate in Crisis Communication prepares professionals to manage public perception during critical situations in the UK. This 3D pie chart highlights the demand for various roles in this niche. Crisis Management Specialists take the lead, accounting for 45% of the demand in the job market. With the rise of corporate scandals and unforeseen events, these professionals ensure that organisations maintain a positive image while handling crises. Public Relations Managers follow closely with a 30% share of the market. Their role in creating and maintaining a favourable public image for their organisation aligns with the increased need for skilled PR professionals in times of crisis. Risk Communication Specialists represent 15% of the demand, emphasising the importance of clear and concise communication during emergencies. These professionals bridge the gap between technical information and public understanding. Last but not least, Social Media Managers make up 10% of the market. As digital platforms play an increasingly significant role in shaping public opinion, these experts manage online communications to protect and enhance brand reputation during crises.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN CRISIS COMMUNICATION: MANAGING PUBLIC PERCEPTION

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London School of International Business (LSIB)

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05 May 2025

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