Masterclass Certificate in Mobile Ad Targeting and Programmatic Buying

Name: Masterclass Certificate in Mobile Ad Targeting and Programmatic Buying
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The Masterclass Certificate in Mobile Ad Targeting and Programmatic Buying is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving digital advertising industry. This course is designed to provide a deep understanding of mobile ad targeting and programmatic buying, two critical areas of digital advertising that are in high industry demand.

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AboutThisCourse

By enrolling in this course, learners will gain expertise in mobile ad targeting strategies, audience segmentation, and data-driven decision-making. They will also learn how to optimize programmatic ad campaigns for maximum ROI, leverage real-time bidding (RTB) technologies, and analyze campaign performance data to drive business growth. The course curriculum is designed to align with industry best practices and standards, ensuring that learners are well-prepared to excel in their careers. Upon completion of this course, learners will receive a Masterclass Certificate in Mobile Ad Targeting and Programmatic Buying, which will serve as a powerful credential to demonstrate their expertise to potential employers. This course is an excellent opportunity for digital marketing professionals, advertisers, and agencies to stay ahead of the curve and gain a competitive edge in the ever-evolving digital advertising landscape.

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CourseDetails

• Mobile Ad Targeting Fundamentals
• Understanding User Data and Segmentation
• Mobile Ad Formats and Creative Strategies
• Programmatic Buying Basics
• Real-Time Bidding and Automated Guaranteed
• Mobile Demand-Side Platforms (DSPs)
• Mobile Supply-Side Platforms (SSPs) and Ad Exchanges
• Mobile Ad Fraud and Viewability Considerations
• Measuring and Optimizing Mobile Ad Campaigns

CareerPath

The **Masterclass Certificate in Mobile Ad Targeting and Programmatic Buying** is an advanced course designed to equip learners with the skills to excel in the ever-evolving digital advertising landscape. This section showcases the demand and trends for roles related to this certificate in the UK market through a 3D pie chart generated using Google Charts. As a **mobile ad targeting specialist**, you will leverage user data to optimize ad campaigns and reach the right audience. This role is in high demand due to the growing reliance on mobile devices for online shopping, social networking, and content consumption. Programmatic buying, another vital skill, allows you to automate the ad buying process, making it more efficient and targeted. As a **programmatic buying expert**, you will work with sophisticated algorithms and real-time bidding systems to maximize returns on ad spend. Lastly, a **data analyst for ad campaigns** plays a crucial role in interpreting and reporting campaign performance metrics, helping businesses make informed decisions on their marketing strategies. This role requires a strong understanding of data analysis, visualization, and interpretation. The 3D pie chart below displays the distribution of these roles in the UK job market, highlighting the most sought-after positions and providing valuable insights for professionals looking to upskill or transition into the digital advertising domain.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MOBILE AD TARGETING AND PROGRAMMATIC BUYING

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London School of International Business (LSIB)

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05 May 2025

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