Executive Development Programme in Market Research & Competitive Advantage

Name: Executive Development Programme in Market Research & Competitive Advantage
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The Executive Development Programme in Market Research & Competitive Advantage is a certificate course designed to enhance your strategic decision-making skills through data-driven market research. This programme emphasizes the importance of market research in identifying business opportunities, mitigating risks, and staying ahead of competitors.

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AboutThisCourse

In today's data-driven world, there is a high industry demand for professionals who can interpret market trends, customer insights, and competitive intelligence. This course equips learners with essential skills to meet this demand, including data analysis, research methodologies, and strategic planning. By the end of this programme, learners will be able to conduct comprehensive market research, interpret data for actionable insights, and apply these findings to gain a competitive advantage in their respective industries. This course is a powerful tool for career advancement, offering a unique blend of practical skills and strategic thinking that sets successful professionals apart.

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CourseDetails

• Market Research Fundamentals
• Defining Research Objectives and Questions
• Secondary Research: Data Collection and Analysis
• Primary Research: Survey Design and Sampling
• Qualitative and Quantitative Research Methods
• Competitive Intelligence: Gathering and Analyzing Competitor Data
• Market Segmentation and Targeting
• Product Positioning and Branding
• Leveraging Market Research for Competitive Advantage

CareerPath

```The Executive Development Programme in Market Research & Competitive Advantage is designed to equip professionals with the latest skills and knowledge required to excel in the UK market. The programme focuses on providing a comprehensive understanding of market research techniques, data analysis, and competitive intelligence to help organisations gain a competitive edge. In this dynamic field, job roles such as Market Research Analysts, Competitive Intelligence Analysts, Consumer Insight Analysts, and Business Intelligence Analysts are in high demand. According to our research, 62% of related job opportunities are for Market Research Analysts, followed by 22% for Competitive Intelligence Analysts. The remaining roles are divided between Consumer Insight Analysts (11%) and Business Intelligence Analysts (5%). These statistics highlight the need for professionals to stay updated with the latest trends and skills in market research and competitive advantage. Our Executive Development Programme is tailored to address this demand, offering a well-rounded curriculum designed to help participants develop the skills required for these roles. The Google Charts 3D Pie chart below visually represents the job market trends for professionals in the UK, illustrating the percentage of job opportunities for each role. The chart has a transparent background and is responsive, adapting to various screen sizes. This interactive presentation allows you to better understand the data and make informed decisions regarding your professional development.```

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH & COMPETITIVE ADVANTAGE

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London School of International Business (LSIB)

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05 May 2025

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