Professional Certificate in Search Engine Marketing (SEM): High-Performance SEM

Name: Professional Certificate in Search Engine Marketing (SEM): High-Performance SEM
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The Professional Certificate in Search Engine Marketing (SEM): High-Performance SEM is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on high-performance SEM strategies, arming students with the knowledge and tools necessary to excel in a competitive industry.

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AboutThisCourse

In today's digital age, SEM is a critical component of any successful marketing strategy, making this certification highly valuable and in-demand. The course covers topics such as keyword research, ad copywriting, campaign optimization, and analytics, providing learners with a well-rounded understanding of SEM best practices. By completing this program, learners will be able to demonstrate their expertise in SEM and their ability to drive results for businesses. With a high-performance SEM certification, learners can enhance their career prospects, increase their earning potential, and stay ahead of the curve in the ever-evolving digital marketing landscape.

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CourseDetails

• Unit 1: Introduction to Search Engine Marketing (SEM)
• Unit 2: Keyword Research and Analysis
• Unit 3: SEM Strategy and Campaign Planning
• Unit 4: Google Ads Account Structure and Setup
• Unit 5: Creating High-Performance Text Ads
• Unit 6: Ad Extensions and Their Impact
• Unit 7: Display Advertising and Remarketing
• Unit 8: Shopping Ads and Product Listings
• Unit 9: Measurement, Tracking, and Optimization
• Unit 10: Advanced SEM Tactics and Future Trends

CareerPath

The SEM (Search Engine Marketing) field is a growing industry in the UK, with various roles that require specialized skills. This 3D pie chart illustrates the percentage of each role in the UK SEM market: 1. **SEM Specialist**: With 45% of the market share, SEM Specialists are responsible for managing and optimizing search engine marketing campaigns. They focus on increasing a company's online visibility and driving targeted traffic to websites through paid advertising. 2. **SEM Manager**: SEM Managers hold 30% of the market share and oversee SEM Specialists. They create and manage the overall SEM strategy, ensuring alignment with business goals, and monitor the performance of various campaigns. 3. **SEM Analyst**: SEM Analysts make up 15% of the market share. They analyze data from SEM campaigns and provide insights to optimize performance. Their role involves tracking keywords, monitoring ad spend, and evaluating the effectiveness of ad copy. 4. **SEM Consultant**: With 10% of the market share, SEM Consultants advise businesses on SEM strategies and best practices. They help companies improve their search engine rankings, increase their online presence, and maximize their return on investment (ROI) in SEM campaigns. This Professional Certificate in Search Engine Marketing (SEM): High-Performance SEM is designed to equip learners with the necessary skills to excel in these roles and contribute to the UK's thriving SEM industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SEARCH ENGINE MARKETING (SEM): HIGH-PERFORMANCE SEM

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London School of International Business (LSIB)

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05 May 2025

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