Global Certificate in The Art & Science of Market Research

Name: Global Certificate in The Art & Science of Market Research
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The Global Certificate in The Art & Science of Market Research is a comprehensive course that equips learners with essential skills in market research, a field critical to business success. This course emphasizes the importance of data-driven decision-making, teaching learners how to gather, analyze, and interpret market insights to drive business growth.

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AboutThisCourse

In an era where data is the new oil, the demand for skilled market researchers is at an all-time high. This course provides learners with the latest tools and techniques in market research, making them highly sought after in various industries such as marketing, market research, advertising, and consulting. Through this course, learners will gain a deep understanding of consumer behavior, market segmentation, survey design, and data analysis. They will also learn how to effectively communicate research findings to stakeholders, a skill crucial for career advancement. By the end of the course, learners will be equipped with the essential skills needed to thrive in the dynamic world of market research.

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CourseDetails

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Unit 1: Introduction to Market Research
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Unit 2: Research Design and Methodologies
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Unit 3: Quantitative Research Techniques
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Unit 4: Qualitative Research Techniques
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Unit 5: Data Analysis in Market Research
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Unit 6: Market Segmentation and Targeting
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Unit 7: Consumer Behavior and Psychology
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Unit 8: Market Trends and Analysis
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Unit 9: Ethical Considerations in Market Research
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Unit 10: Practical Market Research Applications

CareerPath

The Global Certificate in The Art & Science of Market Research is designed to equip professionals with the necessary skills for various roles in the industry. In the UK, the demand for market research expertise is on the rise, with several job opportunities available for candidates with the right qualifications. Let's explore the current job market trends, salary ranges, and skill demand with a 3D pie chart: Market Research Analyst: This role involves collecting and analyzing data to understand market trends and customer preferences. With a 65% share, Market Research Analysts are the most in-demand professionals, and they can expect a median salary of £28,000 to £35,000 in the UK. Consumer Researcher: Consumer Researchers focus on understanding consumer behavior and preferences. Approximately 20% of market research job opportunities in the UK are for Consumer Researchers, who can earn between £25,000 and £35,000. Data Analyst: As businesses rely more on data to make informed decisions, Data Analysts are increasingly important. Although only 10% of market research jobs in the UK are for Data Analysts, their median salary ranges from £27,000 to £40,000. Survey Statistician: Survey Statisticians design and analyze surveys, contributing to 5% of market research opportunities. The median salary for this role is between £25,000 and £35,000. In summary, the Global Certificate in The Art & Science of Market Research prepares professionals for a range of in-demand roles in the UK market research industry. Candidates can expect competitive salary ranges, with Market Research Analysts, Consumer Researchers, Data Analysts, and Survey Statisticians being the most sought-after professionals.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN THE ART & SCIENCE OF MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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