Global Certificate in Digital Content Strategy for Seniors
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• Digital Content Fundamentals: Understanding digital content, its importance, and the basics of content creation and management.
• Senior-Centered Content Design: Designing and developing content tailored for seniors, focusing on accessibility, usability, and inclusivity.
• Content Strategy for Seniors: Developing a comprehensive content strategy targeting seniors, including goals, audience analysis, and content planning.
• Senior-Focused Digital Platforms: Exploring digital platforms popular among seniors and best practices for content distribution.
• Legal and Ethical Considerations: Examining legal and ethical aspects of digital content, including privacy, copyright, and disclosure.
• Content Measurement and Analytics: Understanding key performance indicators (KPIs) and analytics tools for measuring content success.
• Content Optimization Techniques: Implementing strategies to optimize content for search engines and user engagement.
• Social Media Management for Seniors: Managing social media presence and engaging with seniors on various platforms.
• Content Marketing for Seniors: Leveraging content marketing tactics to promote products and services to seniors.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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