Certificate in Ad Copy for Conversion Optimization

Name: Certificate in Ad Copy for Conversion Optimization
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The Certificate in Ad Copy for Conversion Optimization is a comprehensive course designed to empower learners with the essential skills to create compelling ad copy that drives conversions. In an era where digital advertising has become increasingly competitive, the demand for skilled professionals who can craft persuasive ad copy has never been higher.

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AboutThisCourse

This course provides learners with practical knowledge of conversion optimization strategies, enabling them to write ad copy that not only captures attention but also drives action. By the end of the course, learners will have a deep understanding of how to craft compelling headlines, create persuasive calls-to-action, and optimize ad copy for different platforms and audiences. Equipping learners with these essential skills, the course prepares them for a wide range of career opportunities in digital marketing, advertising, and e-commerce. By mastering the art of ad copywriting, learners can significantly improve their chances of career advancement and success in today's digital-first world.

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CourseDetails

• Ad Copywriting Fundamentals: Understanding the basics of ad copywriting, including the importance of headlines, benefits, and calls-to-action.
• Psychology of Conversion: Exploring the psychological triggers that drive conversions, such as social proof, urgency, and authority.
• Keyword Research for Ad Copy: Learning how to conduct effective keyword research to inform ad copy creation.
• Writing Compelling Headlines: Mastering the art of writing headlines that grab attention and entice clicks.
• Crafting Effective Calls-to-Action: Understanding the elements of a strong call-to-action and how to write one that converts.
• Testing and Optimization: Learning how to test and optimize ad copy for maximum conversions.
• Ad Copy for Different Platforms: Adapting ad copy for different platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Legal and Ethical Considerations: Ensuring ad copy complies with legal and ethical standards, including truth-in-advertising laws and best practices.
• Case Studies in Ad Copy for Conversion Optimization: Analyzing real-world examples of successful ad copy for conversion optimization.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD COPY FOR CONVERSION OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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