Certificate in Acquisition through Paid Advertising

Name: Certificate in Acquisition through Paid Advertising
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The Certificate in Acquisition through Paid Advertising is a comprehensive course designed to equip learners with the essential skills needed to excel in paid advertising. This program emphasizes the importance of data-driven strategies, providing hands-on experience with popular platforms such as Google Ads and Facebook Ads.

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AboutThisCourse

In an era where digital marketing has become increasingly competitive, this course offers learners a valuable edge in the job market. According to Business Insider, digital advertising is projected to reach $646 billion by 2024. This surge in ad spending highlights the growing demand for professionals skilled in paid advertising. Throughout the course, learners will master the art of creating compelling ad copy, targeting specific audiences, and measuring campaign success. By the end of the program, they will have a solid understanding of paid advertising best practices and be prepared to take on roles such as Paid Advertising Specialist, Digital Marketing Coordinator, or Marketing Analyst.

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CourseDetails

• Paid Advertising Fundamentals • Understanding the basics of paid advertising and its role in marketing. • Platforms for Paid Advertising • Exploring popular platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more. • Keyword Research • Identifying and selecting the right keywords for your paid advertising campaigns. • Ad Copywriting • Creating compelling ad copy that drives clicks and conversions. • Ad Design • Designing visually appealing ads that grab attention and encourage engagement. • Targeting • Utilizing demographics, interests, and behaviors to target the right audience. • Bid Management • Managing bids to maximize ROI and minimize cost. • Campaign Optimization • Continuously optimizing campaigns to improve performance and reach goals. • Measuring Success • Understanding and tracking key metrics to measure the success of your paid advertising efforts.

CareerPath

The Certificate in Acquisition through Paid Advertising program empowers learners with the skills needed to succeed in various roles in the UK's growing digital marketing landscape. This section showcases a 3D pie chart representing the job market trends for these certified professionals. 1. PPC Specialist: PPC specialists manage and optimise paid advertising campaigns across various platforms, striving for high return on ad spend. This role typically requires expertise in pay-per-click platforms, analytics, and conversion tracking. 2. Digital Marketing Manager: Digital marketing managers lead cross-functional teams responsible for developing and executing digital marketing strategies. They need a comprehensive understanding of SEO, PPC, content marketing, and social media. 3. SEM Analyst: SEM analysts focus on search engine marketing, using data-driven approaches to plan, execute, and optimise search advertising campaigns. Key skills include keyword research, ad copywriting, and bid management. 4. Paid Advertising Coordinator: Paid advertising coordinators assist in managing paid campaigns, ensuring seamless collaboration between teams, accurate tracking, and timely reporting. This role often serves as an entry point for professionals seeking to advance in digital marketing. The Google Charts 3D pie chart provides a visual representation of the distribution of certified professionals in these roles, offering valuable insights for job seekers and employers alike.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ACQUISITION THROUGH PAID ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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