Professional Certificate in Lead Generation & Paid Advertising

Name: Professional Certificate in Lead Generation & Paid Advertising
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The Professional Certificate in Lead Generation & Paid Advertising is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of data-driven strategies, empowering learners to create and manage effective lead generation and paid advertising campaigns.

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AboutThisCourse

In an era where businesses increasingly rely on digital channels, this course is crucial for staying competitive. According to LinkedIn, jobs in digital marketing have grown by 30% in the last five years, with lead generation and paid advertising being key areas of demand. Throughout the course, learners will gain hands-on experience with industry-leading tools such as Google Ads, Facebook Ads, and LinkedIn Ads. They will also develop a deep understanding of customer journey analytics, conversion rate optimization, and marketing automation. By the end of the program, learners will be well-prepared to drive growth and revenue for businesses across various industries.

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CourseDetails

• Understanding Lead Generation
• Importance of Paid Advertising
• Identifying Target Audience
• Setting Up Ad Campaigns
• Designing Effective Ad Content
• Utilizing Google Ads & Facebook Ads Manager
• Tracking & Analyzing Ad Performance
• Optimizing Landing Pages for Conversion
• Lead Nurturing Strategies
• Compliance with Advertising Regulations

CareerPath

The **Professional Certificate in Lead Generation & Paid Advertising** is an excellent choice for professionals looking to excel in the UK's thriving digital marketing landscape. With various job roles available, it's essential to understand the demand and salary ranges for each position. Our 3D pie chart provides a visual representation of the most sought-after roles in this field. Let's dive into the details of these roles: 1. **Digital Marketing Specialist**: This role encompasses a wide range of responsibilities, including email marketing, social media, and search engine optimization. A digital marketing specialist's primary goal is to attract and retain customers through various digital platforms. With a 45% share of the job market, this role offers a competitive salary ranging from £28,000 to £40,000 per year. 2. **PPC Specialist**: PPC (Pay-Per-Click) specialists manage and optimize paid advertising campaigns, primarily on search engines like Google. With a 30% share of the job market, PPC specialists can expect a salary range between £25,000 and £45,000 per year, depending on their expertise and experience. 3. **Lead Generation Specialist**: A lead generation specialist focuses on identifying and cultivating potential customers for a business. The role requires strong data analysis and communication skills. With a 15% share of the job market, this role offers a salary range between £25,000 and £40,000 per year. 4. **Data Analyst**: Data analysts interpret complex data to help businesses make informed decisions. This role is essential in the lead generation and paid advertising field, as understanding user behavior and campaign performance is vital to success. With a 10% share of the job market, data analysts can expect a salary range between £25,000 and £50,000 per year, depending on their experience and skillset. Embarking on a **Professional Certificate in Lead Generation & Paid Advertising** journey will equip you with the necessary skills to excel in these roles. The ever-evolving digital marketing landscape demands continuous learning and adaptability, making our certificate an invaluable asset for your career development. Explore our comprehensive curriculum to learn more about the courses and resources we offer.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN LEAD GENERATION & PAID ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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