Certificate in Startup Marketing: Ad Targeting Frontiers

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The Certificate in Startup Marketing: Ad Targeting Frontiers is a comprehensive course designed to equip learners with essential skills in startup marketing, with a particular focus on ad targeting. This course is critical for individuals seeking to excel in startup environments, where marketing resources are often limited, and results must be data-driven.

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In this course, learners will gain hands-on experience with cutting-edge ad targeting tools and techniques, enabling them to create effective marketing campaigns that reach the right audience at the right time. The course covers topics such as audience segmentation, programmatic advertising, and cross-channel marketing, providing learners with a well-rounded understanding of modern marketing strategies. With the demand for marketing professionals with ad targeting expertise on the rise, this course offers an excellent opportunity for career advancement. By completing the Certificate in Startup Marketing: Ad Targeting Frontiers, learners will be well-positioned to take on marketing roles in startups or to apply their skills to enhance their current marketing careers.

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โ€ข Ad Targeting Fundamentals • Understanding the basics of ad targeting, including audience segmentation, ad placement, and campaign objectives.

โ€ข Psychographics & Demographics in Ad Targeting • Learning how to leverage customer psychographics and demographics to create targeted marketing campaigns.

โ€ข Behavioral Targeting for Startups • Understanding how to use customer behavior, including browsing and purchasing history, to target ads.

โ€ข Contextual Ad Targeting • Learning how to place ads in relevant contexts based on keywords, content, and user interests.

โ€ข Retargeting and Remarketing Strategies • Understanding the principles of retargeting and remarketing, and how to use them to reach customers who have already interacted with a brand.

โ€ข Geotargeting for Local Startups • Learning how to use geotargeting to reach customers in specific locations, including strategies for local businesses.

โ€ข Data Analytics & Ad Targeting • Understanding how to use data analytics tools to measure and optimize ad targeting campaigns.

โ€ข Ethical Considerations in Ad Targeting • Learning about the ethical considerations surrounding ad targeting, including privacy, bias, and transparency.

โ€ข Advanced Ad Targeting Techniques • Exploring advanced ad targeting techniques, including predictive modeling, lookalike audiences, and cross-device targeting.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN STARTUP MARKETING: AD TARGETING FRONTIERS
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London School of International Business (LSIB)
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05 May 2025
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