Certificate in Programmatic Fundamentals

Name: Certificate in Programmatic Fundamentals
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The Certificate in Programmatic Fundamentals is a comprehensive course designed to provide learners with a solid understanding of programmatic advertising. This certification is crucial in today's digital marketing landscape, where programmatic ad spending is projected to reach <a href="https://www.

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AboutThisCourse

statista.com/statistics/682860/programmatic-digital-display-advertising-spending-worldwide/">$155 billion by 2026. The course equips learners with essential skills in programmatic fundamentals, enabling them to effectively plan, buy, execute, and optimize programmatic campaigns. Learners will gain hands-on experience with industry-standard platforms and technologies, providing them with a competitive edge in the job market. This certification course is ideal for digital marketing professionals, media planners, buyers, and anyone interested in advancing their career in programmatic advertising. By completing this course, learners will have demonstrated their proficiency in programmatic advertising, making them highly sought after by employers. The Certificate in Programmatic Fundamentals is the perfect starting point for anyone looking to build a successful career in this exciting and rapidly growing field.

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CourseDetails

• Unit 1: Introduction to Programmatic Fundamentals
• Unit 2: Understanding Programmatic Advertising
• Unit 3: Programmatic Ecosystem and Key Players
• Unit 4: Data and Targeting in Programmatic Advertising
• Unit 5: Programmatic Channels: Display, Video, Mobile, and Audio
• Unit 6: Programmatic Buying Models: Real-Time Bidding (RTB) and Programmatic Direct
• Unit 7: Programmatic Measurement and Metrics
• Unit 8: Privacy and Brand Safety in Programmatic Advertising
• Unit 9: Future Trends and Innovations in Programmatic Fundamentals
• Unit 10: Case Studies and Best Practices in Programmatic Advertising

CareerPath

This 3D pie chart represents the job market trends for the Certificate in Programmatic Fundamentals, highlighting the percentage of roles for various positions. Digital Marketing Specialist takes the lead with 35%, followed by Programmatic Campaign Manager with 25%. Data Analyst holds 20%, while Ad Operations Specialist accounts for 15%. Lastly, SEO Specialist represents 5% of the job market trends. The chart is designed with a transparent background and no added background color, providing a clean and engaging visual representation. The responsive design ensures proper display across all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PROGRAMMATIC FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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