Executive Development Programme in Social Media: Shaping HR Futures

Name: Executive Development Programme in Social Media: Shaping HR Futures
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The Executive Development Programme in Social Media: Shaping HR Futures is a certificate course designed to meet the growing industry demand for social media expertise in HR management. This programme emphasizes the importance of leveraging social media for talent acquisition, employee engagement, and branding.

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AboutThisCourse

By completing this course, learners will be equipped with essential skills to drive HR strategy in the digital age, enhancing their career advancement opportunities. Through a combination of practical assignments, case studies, and interactive sessions, learners will gain a deep understanding of social media trends, data analytics, and storytelling. They will also learn how to develop a social media policy and measure the impact of social media initiatives on organizational goals. By staying ahead of the curve in social media best practices, learners will be well-positioned to lead in the ever-evolving HR landscape.

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CourseDetails

• Social Media
• Digital Transformation in HR
• Understanding Social Media Analytics
• Employer Branding through Social Media
• Social Media Policy Development for HR
• Social Media Recruitment Strategies
• Social Media for Employee Engagement
• Legal and Ethical Considerations in Social Media Use
• Social Media Listening and Monitoring

CareerPath

In the ever-evolving world of HR, it's vital for professionals to stay updated with the most in-demand social media roles and trends. With the influence of social media on business strategies, organisations are increasingly focusing on leveraging these platforms to connect with their target audiences and build their brand presence. Let's explore the hottest social media roles ruling the UK HR market, illustrated through a 3D pie chart for a better understanding of their market share. 1. **Digital Marketing Manager**: As the spearhead of a social media team, these professionals lead cross-platform strategies, ensuring brand consistency and growth. 2. **Social Media Strategist**: Strategists analyse market trends and develop long-term plans to optimise social media performance and reach. 3. **Content Marketing Specialist**: These experts craft engaging stories and create content calendars to fuel social media channels and nurture brand-customer relationships. 4. **Social Media Analyst**: Analysts measure and interpret social media performance metrics, using data to optimise and refine strategies. 5. **SEO/SEM Specialist**: These professionals focus on enhancing search engine rankings and managing online ad campaigns to boost website traffic. 6. **Influencer Marketing Manager**: As social media influencers become essential for brand visibility, these managers establish and maintain partnerships. Staying informed about these roles and their significance in the UK HR market will give professionals a competitive edge in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA: SHAPING HR FUTURES

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London School of International Business (LSIB)

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05 May 2025

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