Global Certificate in Ad Targeting: Data-Driven Brand Building

Name: Global Certificate in Ad Targeting: Data-Driven Brand Building
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The Global Certificate in Ad Targeting: Data-Driven Brand Building course is a comprehensive program designed to empower learners with essential skills for career advancement in the fast-paced digital advertising industry. This course emphasizes the importance of data-driven ad targeting strategies, focusing on harnessing the power of data to optimize brand building efforts.

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AboutThisCourse

In today's digital age, the demand for professionals who can effectively leverage data for ad targeting is at an all-time high. This course equips learners with the skills to analyze consumer behavior, identify target audiences, and create impactful ad campaigns that drive results. By the end of the course, learners will have a deep understanding of the latest ad targeting techniques and be able to apply these strategies to real-world scenarios. Enroll in this course to gain a competitive edge in the job market, increase your value to employers, and advance your career in digital advertising.

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CourseDetails

• Unit 1: Introduction to Ad Targeting & Data-Driven Brand Building
• Unit 2: Understanding Audience Segmentation & Personas
• Unit 3: Harnessing the Power of Big Data & Analytics
• Unit 4: Programmatic Advertising: Automated Ad Buying & Targeting
• Unit 5: Cross-Channel Ad Targeting: Multi-Platform Strategies
• Unit 6: Geo-Targeting & Location-Based Advertising Techniques
• Unit 7: Behavioral Retargeting: Winning Back Potential Customers
• Unit 8: Contextual Ad Targeting: Relevant Messaging in the Right Environment
• Unit 9: Measuring Success: Ad Targeting Metrics & KPIs
• Unit 10: Future Trends: AI, Machine Learning & the Evolution of Ad Targeting

CareerPath

In the ever-evolving digital landscape, ad targeting and data-driven brand building are becoming increasingly crucial for businesses to thrive. Let's take a closer look at the UK job market trends in this dynamic field and represent them with a Google Charts 3D Pie chart. Digital Marketing Manager: 25% of opportunities in the ad targeting and data-driven brand building space are centered around digital marketing management roles. These professionals create digital marketing strategies, optimize campaigns, and manage the overall digital presence of a brand. SEO Specialist: Search Engine Optimization (SEO) specialists account for 20% of job opportunities. They focus on optimizing websites for search engines to improve visibility, increase organic traffic, and enhance user experience. Content Marketing Specialist: With 15% of the job market share, content marketing specialists are responsible for developing and implementing content strategies, creating engaging content, and promoting brand awareness through various content formats. Social Media Manager: Social media managers make up 20% of the opportunities in the ad targeting and data-driven brand building sector. They oversee social media platforms, create engaging content, and manage online communities to expand brand reach and influence. Data Analyst: Data analysts account for the remaining 20% of the job market. They collect, analyze, and interpret data to help businesses make informed decisions about their marketing and branding strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING: DATA-DRIVEN BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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