Global Certificate in Ad Targeting: Data-Driven Customer Acquisition

Name: Global Certificate in Ad Targeting: Data-Driven Customer Acquisition
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The Global Certificate in Ad Targeting: Data-Driven Customer Acquisition course is a comprehensive program designed to empower professionals with the skills needed to excel in today's data-driven digital marketing landscape. This course emphasizes the importance of ad targeting and its crucial role in customer acquisition, providing learners with a deep understanding of the techniques and strategies used to reach and engage customers effectively.

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AboutThisCourse

In an era where data is king, this course is highly relevant and in demand across industries. By equipping learners with essential skills in data analysis, audience segmentation, and campaign optimization, it prepares them to make informed decisions that drive business growth and success. Through a combination of practical exercises, real-world examples, and expert instruction, this course provides a solid foundation for career advancement. Learners will gain the confidence and expertise needed to design and implement targeted ad campaigns that deliver measurable results, making them valuable assets in any organization.

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CourseDetails

• Unit 1: Introduction to Ad Targeting
• Unit 2: Data Analysis for Customer Acquisition
• Unit 3: Customer Segmentation and Profiling
• Unit 4: Programmatic Advertising and Real-Time Bidding
• Unit 5: Cross-Channel Ad Targeting Strategies
• Unit 6: Measuring Ad Targeting Performance
• Unit 7: Data Privacy and Security in Ad Targeting
• Unit 8: Advanced Ad Targeting Techniques
• Unit 9: Machine Learning and AI in Ad Targeting
• Unit 10: Ethical Considerations in Ad Targeting

CareerPath

The Global Certificate in Ad Targeting: Data-Driven Customer Acquisition is an excellent choice for professionals looking to tap into the growing demand for data-driven marketing roles in the UK. This certificate program focuses on enhancing your skills in ad targeting, customer acquisition, and data analysis, making you a valuable asset in today's digital marketing landscape. Let's explore the top five roles in this field and their respective job market trends in the UK. 1. Digital Marketer (30%): As a digital marketer, you will leverage data-driven strategies to promote products and services online. This role involves managing online advertising campaigns, social media marketing, email marketing, and content creation. According to recent job market trends, the demand for digital marketers in the UK is rapidly increasing, with an average salary range of £25,000 to £45,000. 2. Data Analyst (25%): Data analysts are responsible for collecting, processing, and interpreting large sets of data to help businesses make informed decisions. In the context of ad targeting, data analysts work closely with marketing teams to analyze customer behavior, identify trends, and measure the effectiveness of marketing campaigns. The UK job market offers ample opportunities for data analysts, with an average salary range of £25,000 to £50,000. 3. SEO Specialist (20%): Search Engine Optimization (SEO) specialists help businesses improve their online visibility by optimizing their websites and content for search engines. This role involves keyword research, on-page optimization, link building, and technical SEO. SEO specialists in the UK can expect an average salary range of £20,000 to £45,000. 4. Content Marketing Specialist (15%): Content marketing specialists create and distribute valuable content to attract, engage, and retain customers. This role requires a deep understanding of customer needs, preferences, and pain points. Content marketing specialists in the UK can earn an average salary of £22,000 to £45,000. 5. Social Media Manager (10%): Social media managers are responsible for managing a company's social media profiles, creating and curating content, engaging with followers, and analyzing performance metrics. The UK job market offers various opportunities for social media managers, with an average salary range of £20,000 to £45,000. By earning a Global Certificate in Ad Targeting: Data-Driven Customer Acquisition, you'll be well-prepared to excel in any of these roles and contribute to the success of businesses in the UK.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING: DATA-DRIVEN CUSTOMER ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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